Brand Tone

Trustworthy & Knowledgeable, Natural & Caring, Positive & Reassuring, Approachable & Community-Focused

Brand Values

• •Natural & Clean Formulations
• •Efficacy & Results
• •Skin Health & Wellness
• •Ethical Practices
• •Customer Trust & Transparency
• •Innovation

Best Practices

• •Prioritize "Natural" and "Clean" Language: Consistently use terms like "natural," "clean," "organic" (where applicable), "gentle," "pure," and "goodness." Avoid overly chemical or aggressive terminology. This reinforces the core value of safe, nature-derived formulations.
• •Focus on Benefits with a Caring, Reassuring Voice: Explain how products help (e.g., "gently lifts," "soothes," "nourishes," "reveals radiance") rather than just listing features. Frame benefits in a way that shows care for the customer's skin health and well-being, reassuring them of the product's gentleness and efficacy.
• •Incorporate Elements of Trust and Expertise Subtly: Mention years of experience, the blend of traditional ingredients with modern science, or founder's story where appropriate, but avoid overly technical jargon that alienates. This builds credibility without sounding cold or unapproachable.
• •Maintain a Positive and Uplifting Perspective: Use aspirational yet achievable language. Focus on empowerment through healthy skin (e.g., "celebrate your skin," "unlock radiance," "feel confident"). This aligns with the brand's goal of making people feel good about their skin.
• •Engage the Community and Highlight Authenticity: Encourage interaction, use user-generated content (with permission), and feature genuine testimonials. When talking about reviews, use phrases like "our community loves" to foster a connection and reinforce the brand's customer-centric approach. Authenticity in voice will resonate more than overly polished marketing speak.

Social Perception

Effective and High Quality, Trustworthy and Natural, Gentle, Good Value (Implied), Canadian Brand Pride

Copy Examples

• •Headline: Reveal Your Natural Radiance. Effortlessly. Body: For over 20 years, Viva Health Skincare has blended the best of nature with cutting-edge science. Our Amaze Exfoliating Gel, a beloved favourite, gently lifts away dullness, unveiling the vibrant, healthy skin beneath. Kind to your skin, kind to the Earth. Discover the Viva glow.
• •Social Media Post (Instagram - with a picture of a glowing face): That feeling when your skincare is as clean as your conscience. ✨ Our formulas are packed with nature's finest, free from anything harsh. Just pure, effective goodness designed to celebrate your unique skin. What's your favourite Viva ritual for a healthy glow? #VivaHealthSkincare #CleanBeauty #NaturalRadiance #HealthySkin
• •Product Description Snippet (for a moisturizer): Nourish your skin with the confidence of clean. Our Daily Glow Moisturizer combines [Key Ingredient 1] and [Key Ingredient 2] to deliver deep, lasting hydration without irritation. Experience visibly softer, smoother skin that feels as good as it looks. Because healthy skin is beautiful skin.
• •Email Subject Line: Unlock Your Skin's True Potential, Naturally. Email Body Preview: Tired of harsh chemicals and empty promises? At Viva Health Skincare, we believe in the power of nature to deliver real results. Explore our founder-formulated, award-winning skincare...
• •About Us Snippet: Born from a desire for gentle, effective, and truly natural skincare, Viva Health Skincare has been crafting solutions for every skin type since 2001. We pair trusted Eastern botanicals with Western scientific innovation to bring you products that not only work but also nurture your skin and respect our planet. Join our community and experience the Viva difference.