Brand Tone

Celebratory & Passionate, Artistic & Authentic, Culturally Rich & Proud, Vibrant & Colorful, Community-Oriented & Supportive

Brand Values

• •Cultural Celebration & Preservation
• •Artisanship & Authenticity
• •Community Support
• •Passion & Pride
• •Inspiration & Empowerment

Best Practices

• •Embrace 'Mexicanidad': Consistently weave in Spanish words or phrases (with translations if needed for a broader audience) that evoke Mexican culture (e.g., 'corazón,' 'fiesta,' 'alebrije,' 'mija,' 'orgullo'). Celebrate Mexican traditions, symbols, and artistic styles authentically.
• •Channel Frida's Spirit: Infuse copy with a sense of passion, resilience, boldness, and a love for life and art, reflecting Frida Kahlo's persona. Use vibrant, evocative language that paints a picture.
• •Highlight the 'Handmade' and 'Artisan' Angle: Emphasize the human touch, the skill of the artisans, and the uniqueness of handcrafted items. Tell the stories behind the products and the people who make them, fostering a connection.
• •Foster Community and Celebration: Use inclusive and inviting language, especially when promoting events. Encourage participation, sharing, and a sense of belonging to a community that appreciates Mexican culture and art.
• •Be Visually and Emotionally Evocative: Use descriptive language that appeals to the senses – color, texture, joy, passion. Connect the products to the emotions and values they represent (e.g., love, faith, cultural pride, artistic expression).

Social Perception

Positive Association with Frida Kahlo, Appreciation for Mexican Culture & Art, Support for Artisans, Celebratory and Engaging, Potential for Commercialization Concerns

Copy Examples

• •✨ Own a piece of Mexican heart! ✨ This handcrafted Corazón Sagrado mirror, lovingly made by artisans in Mexico, isn't just a decoration – it's a story of tradition, passion, and vibrant culture. Let the spirit of Frida and the beauty of handmade artistry illuminate your home. Shop now and bring home a treasure. #VivaFrida #MexicanArtesania #HandmadeWithLove #CulturalHeritage #FridaInspired
• •Get ready to immerse yourself in the magic! 🌺 Join us for 'Fiesta en La Casa Azul' – an unforgettable night celebrating the soul of Mexico. Live mariachi, authentic flavors, stunning artisanal crafts, and the vibrant spirit of Frida Kahlo await. Let's celebrate life, art, and our beautiful culture together! ¡Nos vemos! #VivaFridaFiesta #MexicanCulture #FridaKahlo #SanJoseEvents #ArteYAlma #CommunityLove
• •At VIVA FRIDA, we believe art is the soul of culture. Inspired by Frida Kahlo's unyielding pride in her heritage, we journey through Mexico to bring you authentic, handcrafted treasures. Each piece supports talented artisans and keeps ancient traditions alive. More than a shop, we are a celebration of 'Mexicanidad'. 🇲🇽 #VivaFrida #SupportArtisans #MexicanPride #FridaLegacy #CultureKeepers
• •¡Qué emoción! 🤩 Fresh from the hands of our partner artisans in Oaxaca – these stunning, hand-painted alebrijes have just landed! Each one a unique burst of color and mythical charm. Limited pieces available. DM us to claim your spirit animal before they fly off! #VivaFrida #NewArrivals #MexicanFolkArt #OaxacaMagic #Handcrafted #LimitedEdition
• •Let your holiday season bloom with the colors of Mexico! 🎄✨ Our Frida-inspired ornaments and handcrafted decor are here to add a touch of warmth, artistry, and 'alegría' to your celebrations. Gift a piece of culture, gift a piece of heart. #VivaFridaHolidays #MexicanChristmas #ArtfulGiving #FridaSpirit #HandmadeJoy