Tono de Marca

natural, informative, and exclusive

Valores de Marca

• •Purity and Safety
• •Natural Beauty
• •Customer Empowerment
• •Individuality

Mejores Prácticas

• •Clarify the "Elixir": Address the potential confusion between "Elixir" and "Perfume" head-on. Use tagline copy like "The Elixir of Scent" or "Essensual Elixirs for your skin, not to be taken." This educates the customer and clarifies product use.
• •Lead with "Natural": In every piece of copy, from social media bios to ad headlines, the term "100% Natural" or "All-Natural" should be a prominent feature. This is the brand's strongest unique selling proposition.
• •Lean into Education: Continue creating content (blogs, videos, Instagram carousels) that explains the benefits of essential oils versus synthetics. Host Q&A sessions about scent profiles and the art of natural perfumery.
• •Maintain an Exclusive Tone for VIPs: Communication with the VIP list should always feel special. Use words like "exclusive," "first-access," "your private collection," and "VIP-only" to reinforce the value of membership.
• •Use Sensory and Emotional Language: Describe scents using evocative language that connects to nature, emotions, and memories. Instead of just listing ingredients, describe the feeling—e.g., "like a walk in a sun-drenched forest after the rain" or "a scent that captures the warmth of a summer evening."

Percepción Social

Due to a lack of significant third-party reviews or media coverage, the brand's social perception appears to be nascent and primarily defined by its own marketing. It is likely perceived as a small, niche e-commerce business specializing in natural alternatives to mainstream perfumes. The brand name itself can be misleading, with "Elixirs" suggesting ingestible potions rather than topical scents, which may confuse potential customers.

Ejemplos de Copy

• •Define your essence, naturally. Our Floral Delight Collection is crafted with 100% essential oils, leaving behind nothing but a beautiful, pure scent. No synthetics, no questions. Just nature's allure in a bottle.
• •Tired of mystery ingredients? So were we. At Viva Essensual Elixirs, we believe in transparency. That's why our perfumes are made with all-natural ingredients you can pronounce. Smell beautiful, feel confident.
• •As a Viva VIP, you are part of our inner circle. We're about to launch our new 'Forest Adventures' scent, and we want you to experience it before anyone else. Get ready to explore the essence of the wild, delivered exclusively to you.
• •Stop the afternoon of Googling every ingredient in your perfume. We’ve done the work for you. Viva Essensual Elixirs offers 100% all-natural perfumes for the conscious consumer. Pure, simple, and stunningly beautiful.
• •Bold. Grounded. Naturally You. Forge your path with The Manly Collection. Featuring robust notes derived from woods, spices, and citrus essential oils, these are scents for the modern man who values authenticity. A natural elixir of confidence, free from harsh chemicals.