Brand Tone

Empowering, Trendy, Approachable, and Playful

Brand Values

• •Inclusivity & Body Positivity
• •Empowerment
• •Passion for Fashion
• •Trend-Consciousness
• •Direct Connection

Best Practices

• •Know Your Queen: Always write with the "plus size queen" in mind. Understand her frustrations, aspirations, and what makes her feel confident and seen. Use language that resonates with her directly.
• •Embrace "Vivacious": Let the brand name inspire the copy. Use energetic, positive, and lively language. Avoid overly formal or bland descriptions. Think vibrant, bold, and fun.
• •Authenticity Over Perfection: Especially on platforms like TikTok, a slightly less polished, more "real" voice can be more engaging. Share the passion behind the brand, as Valerie does in her story.
• •Empower, Don't Just Sell: While the goal is sales, frame the copy around how the clothes will make the customer *feel* – confident, stylish, happy, empowered. Focus on the solution and the positive emotion.
• •Be Consistent Across Channels: Whether it's a product description, a TikTok caption, or an email, the core tone (empowering, trendy, approachable, fun) should shine through. This builds brand recognition and trust. Use similar keywords, phrases (like "plus size queens"), and overall energy.

Social Perception

Emerging & Niche, Founder-Led, Limited External Validation (Currently), Positive Self-Perception

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Done with boring? So are we. 🔥 Vivaciously Plus: Where plus-size fashion finally gets FUN. Shop trendy looks for XL-3X queens!"
• •Product Description (for a new dress): "Girl, get ready to turn heads! 👑 This [Dress Name] isn't just a dress, it's a whole mood. Designed for our vivacious plus-size babes (hello, XL-3X!), it’s all about [mention 1-2 key features like 'comfy stretch fabric,' 'flattering cut,' or 'on-trend print']. Stop searching, start slaying. Add to cart and own it!"
• •Instagram Caption (Showcasing a customer or model): "Just @[username] absolutely *living* her best life in our [Product Name]! 😍 We’re obsessed with how you styled this! Want to feel this good? Tap the link in bio for trendy plus-size fashion that celebrates YOU. #VivaciouslyPlus #PlusSizeQueens #TrendyPlusFashion #BodyLove"
• •Email Subject Line (for a sale): "Hey Gorgeous! Your Wardrobe Called, It Wants This VIVACIOUS Sale! ✨"
• •About Us Snippet (for social media bio): "Vivaciously Plus: Fuelled by a passion for plus-size fashion that’s actually CUTE. 💖 Founded by a plus queen, for plus queens (XL-3X). Let's get vivacious! 👇 Shop our latest drops!"