Brand Tone

aspirational yet approachable, encouraging, friendly, like a trusted friend or personal stylist who is in-the-know and wants to help customers look and feel their best.

Brand Values

• •Personalized Service
• •Female Empowerment
• •Curated Quality
• •Community Focus
• •Effortless Style

Best Practices

• •Always Use Empowering Language: Frame your copy around how the customer will feel in the clothes confident, stylish, incredible.
• •Maintain a Helpful and Friendly Voice: Position the brand as a knowledgeable friend or stylist. Use phrases like "Let us help you," "Our tip for this look is...," or "We're here to answer your questions."
• •Highlight Versatility and Quality: Emphasize that the pieces are not just trendy but are also smart, lasting additions to a wardrobe. Use terms like "investment piece," "wear it on repeat," and "versatile style."
• •Incorporate the "Local Gem" Identity: Remind your audience of your roots in Manchester, NH. This builds a stronger community connection and reinforces your unique position in the market.
• •Keep it Visually Consistent: Ensure that the polished, chic, and clean aesthetic of your product photography is matched by equally polished and clean copy. Avoid overly casual slang or jargon that doesn't align with the "effortlessly chic" vibe.

Social Perception

a specialized, high-quality local shop, perceived as a destination for unique finds and personalized styling advice, rather than just a clothing store. Generally positive or neutral.

Copy Examples

• •That one dress you'll reach for again and again. Effortlessly chic and endlessly versatile, our new midi is here to make your summer styling a breeze. Stop by and let us help you find your perfect fit! #VIVABoutique #NHStyle #SummerDress
• •Tired of a closet full of clothes with nothing to wear? Let us help! Our 'Styled by V' service is your secret weapon to a wardrobe you'll love. We'll help you curate looks that are 100% you. Book your complimentary consultation today! #StyledByV #PersonalStylist #ManchesterNH
• •Coffee runs, gym sessions, or weekend lounging. Our new athleisure arrivals are designed to keep up with your life while keeping you in style. Discover comfort that looks as good as it feels.
• •Inside: Your Weekend Outfit, Sorted ✨
• •Female-owned and proud of it! We love being your local spot for fashion that makes you feel incredible. Thank you for supporting our dream and shopping local. #VIVABoutique #ShopLocalNH #WomenInBusiness