Brand Tone

Innovative and Modern, Enthusiastic and Aspirational, Direct and Sales-Oriented, Helpful and Solution-Oriented

Brand Values

• •Innovation and Creativity
• •Quality and Functionality
• •Customer Inspiration
• •Variety and Discovery
• •Customer Service

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., innovative, enthusiastic, helpful), including do's and don'ts, and share it with anyone creating content.
• •Focus on "Unique" and "Innovative": Consistently weave these concepts into product descriptions, social media updates, and ad copy to reinforce your core value proposition.
• •Highlight Benefits and Solutions: Instead of just listing features, explain how your products solve a problem, enhance an experience, or "spark creativity."
• •Maintain Enthusiasm (Authentically): Use vibrant language and an upbeat tone, especially when introducing new items or highlighting popular ones, but ensure it feels genuine and not overly hyped.
• •Consistent Calls to Action: While the tone can be inspiring, ensure there are clear, direct calls to action that align with the sales-oriented aspect of an e-commerce business (e.g., "Discover Now," "Shop the Collection," "Get Yours Today").

Social Perception

Positive: Customers who have had good experiences praise the unique product selection, fast shipping, and the discovery aspect of the store. They are seen as a source for "unique finds." Mixed (regarding customer service/fulfillment on Etsy): Some negative reviews on their Etsy platform indicate issues with item delivery and obtaining refunds, which could impact broader brand perception if not addressed consistently. Emerging/Niche: While they have a social media presence, the engagement levels and lack of widespread mainstream media mentions suggest they are likely perceived as a niche online retailer specializing in gadgets and unique items rather than a large, well-known brand. Their TikTok presence shows follower growth but limited engagement on the profile itself.

Copy Examples

• •Unlock a Smarter Home: Discover the [Product Name] – Where Innovation Meets Intuition.
• •Stop the endless search! ✨ Spark pure joy with our curated collection of unique gifts. Find that 'wow' moment at VivaBlues.com!
• •Be the First to Experience It! Our New [Product Category] Collection is Here to Transform Your [Aspect of Life].
• •Tired of clutter? Reimagine your space with the [Product Name]. Effortless organization, ingenious design – live simpler, live smarter.
• •Life's too short for boring. 🚀 Dive into VivaBlues and discover gadgets that inspire, tools that simplify, and gifts they’ll never forget. Shop the extraordinary today!