Brand Tone

Aspirational, educational, and encouraging, balancing scientific vocabulary with emotive and sophisticated yet accessible language, positioning the brand as a trusted expert and supportive friend in beauty.

Brand Values

• •Efficacy and Results
• •Conscious and Clean Beauty
• •Luxury and Self-Care
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always connect product features to the emotional and visible benefits for the customer. Instead of just "Contains Hyaluronic Acid," say "Drenches your skin in lasting hydration for a plump, dewy look."
• •Use "You" and "Your": Make the copy personal and customer-centric. Frame the narrative around their goals, their skin, and their beauty journey.
• •Balance Science and Aspiration: Seamlessly blend technical terms ("bio-fermented," "peptides") with aspirational language ("radiant," "effortless glow," "transformative") to build both credibility and desire.
• •Emphasize Core Values: Regularly weave in keywords related to your values, such as "clean," "conscious," "sustainable," "cruelty-free," and "results-driven," to reinforce brand identity.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the tone of the copy always matches the clean, luxurious, and modern aesthetic of the brand's visuals across all platforms. The words and images should work together to tell the same story.

Social Perception

Highly positive, seen as a trustworthy source for high-quality skincare that delivers on its promises, modern, in-touch with trends like 'glass skin', and ethically-minded.

Copy Examples

• •Unlock your inner glow. ✨ Our new Radiance Renewal Serum is a potent blend of Vitamin C and Hyaluronic Acid, scientifically formulated to brighten, firm, and drench your skin in hydration. It's not just skincare, it's a daily ritual of self-love. Tap to transform your routine.
• •Conscious Beauty, Visible Results. Discover our curated collection of high-performance skincare, crafted with clean, ethically-sourced ingredients. Your journey to radiant, healthy skin starts here.
• •Beauty that feels good, inside and out. At VIVA Beauty, we believe in kindness—to your skin and to the planet. Our cruelty-free formulas and sustainable packaging mean you can glow with a clear conscience. Explore the collection.
• •POV: It's Friday night and you're giving your skin the VIVA Beauty treatment it deserves. Our Deep Collagen Facial Mask firms, revitalizes, and gives you that instant 'glass skin' look. #VivaBeauty #GlassSkin #SelfCare
• •Welcome back to the glow, [Customer Name]! We've missed you. As a thank you for your continued trust in VIVA Beauty, here's an exclusive first look at our upcoming launches. Because you're not just a customer, you're part of the VIVA family.