Brand Tone

Artisanal, Quality-Focused, Confident, Assuring, Customer-Centric (implied)

Brand Values

• •Italian Craftsmanship & Heritage
• •Quality
• •Elegance & Style
• •Comfort
• •Ethical & Sustainable Practices
• •Supporting Local Economy

Best Practices

• •Emphasize 'Made in Italy' benefits: enduring style, lasting comfort, and ethical production support.
• •Showcase the artisanal quality of the products through vivid descriptions and visual storytelling.
• •Highlight the comfort aspect of the footwear alongside style and elegance.
• •Reinforce the brand's commitment to ethical and sustainable practices in all communications.
• •Differentiate from other brands using the name 'Vittoria' by focusing on the unique aspects of Italian craftsmanship and quality.

Social Perception

Positive (among those aware and value 'Made in Italy'), Potential Confusion (due to common name 'Vittoria')

Copy Examples

• •Experience the luxury of handmade Italian shoes, crafted with the finest leather for unparalleled comfort and style.
• •Discover our exquisite collection of 'Made in Italy' bags, where artisanal care meets timeless elegance.
• •Invest in quality. Our shoes are made with the 'migliori materiali' and designed for a 'totally positiva' customer experience.
• •Step into elegance. Our 'fatte a mano' footwear combines beauty and comfort, supporting local craftsmanship and sustainable practices.
• •Embrace Italian heritage with our collection of shoes and accessories, created with passion and 'cura artigianale' to bring you the best of 'Made in Italy'.