Brand Tone

Sophisticated & Elegant, Professional & Expert, Customer-centric & Assuring, Aspirational

Brand Values

• •Quality
• •Design
• •Customization/Personalization
• •Comfort
• •Exclusivity
• •Craftsmanship/Spanish Manufacturing
• •Customer Service

Best Practices

• •Emphasize Craftsmanship and Origin: Consistently highlight that sofas are Made in Spain, using high-quality materials and expert craftsmanship. This reinforces the value of quality and exclusivity.
• •Use Elegant and Evocative Language: Employ words that convey luxury, comfort, and design excellence (e.g., exquisite, bespoke, artisanal, sophisticated, sumptuous comfort). Avoid overly casual slang or overly technical jargon unless explaining specific quality features.
• •Focus on Personalization and Solutions: Frame copy around how Vittelo helps customers achieve their ideal living space. Use phrases like tailored to your needs, your unique style, customized for you.
• •Show, Don't Just Tell, with Imagery: Ensure all copy is supported by high-quality visuals that reflect the sophisticated and stylish nature of the products. The language should complement these aspirational images.
• •Maintain a Confident and Assuring Voice: Communicate with authority on design and quality, reassuring customers of the lasting value and satisfaction they will receive from a Vittelo piece. Back this up with testimonials and clear warranty/service information where appropriate.

Social Perception

High-Quality Provider, Specialized & Niche, Reliable & Professional, Primarily Spanish Presence

Copy Examples

• •Headline: Your Vision, Perfectly Crafted. Your Home, Beautifully Transformed. Body: At Vittelo, we believe your living space should be an impeccable reflection of your taste. Discover our collection of designer sofas, meticulously handcrafted in Spain and customized to your exact desires. Experience true comfort, enduring quality, and a style that is uniquely yours.
• •Headline: Beyond Furniture. It's a Vittelo. Body: Elevate your home with a statement of elegance. Vittelo sofas are more than just seating; they are the centerpiece of a life well-lived. Choose your design, select your fabric, and let our artisans create a masterpiece of comfort and sophistication for you.
• •Headline: The Art of Living, Tailored to You. Body: Why settle for ordinary when you can have extraordinary? Vittelo specializes in bespoke sofas and armchairs, designed for discerning tastes and built to last. Visit our showroom or explore online, and let us help you design the heart of your home.
• •Headline: Uncompromising Quality, Unmistakable Style. Body: From the finest Spanish materials to the hands of our skilled craftsmen, every Vittelo piece is a testament to quality. Indulge in luxurious comfort and timeless design that speaks to your unique aesthetic.
• •Headline: Design Your Dream Sofa Today. Experience the Vittelo Difference. Body: Your perfect sofa awaits. With Vittelo, personalization is paramount. Consult with our design experts to create a custom-made sofa that fits your space, your style, and your life, beautifully.