Brand Tone

Professional & Expert, Educational & Informative, Results-Oriented & Transformative, Natural & Safe (with a scientific touch), Empowering & Supportive

Brand Values

• •Quality & Performance
• •Innovation & Technology
• •Education & Empowerment
• •Natural Ingredients & Safety
• •Customer Transformation & Well-being
• •Global Reach & Partnership

Best Practices

• •Always Prioritize the Professional Audience: Use industry-specific language where appropriate (e.g., Nanoplastia, Taninoplastia, cuticles, hair structure) but ensure clarity. Address the needs and goals of hairstylists and salon owners (e.g., client satisfaction, business growth, skill enhancement).
• •Emphasize Benefits & Transformation, Backed by Features: Focus on the end results (smoothness, shine, health, client confidence) but connect them to key features (e.g., Amino Fusion Technology, organic oils, formaldehyde-free).
• •Maintain an Educational and Supportive Stance: Position the brand as a partner in the stylist's success. Offer tips, insights, and highlight training opportunities. Use phrases that convey expertise and guidance.
• •Consistently Highlight "Brazilian Heritage" and "Natural/Safe" Aspects (where applicable): Weave in references to Brazilian botanicals, organic ingredients, and formaldehyde-free formulations to reinforce these key brand differentiators.
• •Develop a Brand Lexicon: Create a list of approved terms and phrases (e.g., "flawless transformation," "radiant shine," "professional-grade," "Brazilian hair science," "Vitta Experts") and discouraged terms to ensure consistency across all communications. Regularly review and update this lexicon.

Social Perception

Vitta Gold is perceived by Professionals (Stylists/Salons) as a provider of specialized, effective treatments that can deliver significant hair transformations, particularly in straightening and smoothing. End Consumers (Clients of Salons) associate the brand with smooth, healthy, and beautiful hair. Online Reviewers generally report satisfaction with the straightening and smoothing effects.

Copy Examples

• •Unlock Flawless Transformations: Discover Vitta Gold's Professional Nanoplastia. Empower your salon with our revolutionary, formaldehyde-free Nanoplex Arginina™. Deliver unparalleled smoothness and radiant shine, backed by Brazilian hair science. Join Vitta Experts Academy and master the art.
• •The Secret to Lasting Smoothness? It's In Our Brazilian Botanicals. Vitta Gold Cosmetics blends advanced Amino Fusion Technology with the richness of organic Brazilian oils. Offer your clients stunning, healthy straightening results that speak for themselves. Precision. Performance. Perfection.
• •Educate. Elevate. Transform. Become a Vitta Gold Certified Stylist. Go beyond product – master the techniques. Our Vitta School provides in-depth training on our high-performance, formaldehyde-free treatments. Help your clients achieve their dream hair, safely and effectively.
• •From Frizz to Fabulous: The Vitta Gold Silk Express™ Promise. Deliver ultra-smooth, radiant results—instantly with Silk Express™ Taninoplastia. Our salon-exclusive formula, infused with organic tannins, offers a rapid yet gentle transformation for even the most demanding hair types. Give your clients the gift of effortlessly manageable, beautiful hair.
• •More Than Straightening, It's Hair Rejuvenation. Powered by Vitta Gold. Our treatments, like the Top One™ Protein Nutri Smoothing, go deep to nourish and strengthen while delivering salon-level shine and frizz control. Champion healthy, beautiful hair with our professional-grade, Brazilian-inspired solutions.