Brand Tone

sophisticated, minimalist, and aspirational, yet approachable and focused on well-being.

Brand Values

• •Natural & Clean Living
• •Design & Aesthetics
• •Well-being & Self-Care
• •Quality & Efficacy
• •Customer Connection & Community
• •Sustainability (implied)

Best Practices

• •Emphasize "Clean" and "Natural" Subtly: Weave in terms like "100% pure," "plant-based," "toxin-free," and "natural aromas" without being overly clinical. The sophistication comes from assuming the audience values this.
• •Focus on Sensory Experience and Mood: Use evocative language that appeals to the senses and describes the *feeling* or *mood* the scents create (e.g., "calming," "uplifting," "grounding," "serene," "invigorating").
• •Highlight Design and Aesthetics: Refer to the "sculptural forms," "minimalist design," "matte ceramic finish," or how products "complement your decor." The visual appeal is a key differentiator.
• •Maintain an Elevated Vocabulary: Use refined language. For example, instead of "smells good," try "envelops your space in a delicate aroma" or "a sophisticated scent profile."
• •Incorporate the Concept of Ritual and Well-being: Position the use of Vitruvi products as a mindful practice or a form of self-care, rather than just a way to make a room smell nice. Talk about "crafting your sanctuary," "daily rituals," or "moments of intention."

Social Perception

Premium & High-Quality, Stylish & Aspirational, Effective but Pricey, Trustworthy (for natural products), Good Customer Service, Mixed Views on Oil Potency/Value.

Copy Examples

• •Headline: Elevate Your Air. Transform Your Home. Body: Discover Vitruvi. Where natural scent and iconic design unite to create your personal sanctuary. Breathe in possibility.
• •Headline: The Art of Scenting. The Science of Well-being. Body: Curate your atmosphere with pure essential oils and beautifully crafted diffusers. Experience the subtle power of Vitruvi to calm, energize, or simply be.
• •Headline: Beyond Fragrance. It’s a Ritual. Body: Vitruvi invites you to transform everyday moments. Our design-forward diffusers and 100% natural oil blends make self-care an art form. Make the air yours.
• •Headline: Purity in Every Drop. Beauty in Every Detail. Body: Experience the essence of nature with Vitruvi. Our commitment to clean, toxin-free ingredients and sophisticated design means you can breathe easy, in style.
• •Headline: Your Space. Your Scent Story. Body: From the quiet mornings to the restorative evenings, let Vitruvi help you craft the perfect ambiance. Explore our collection and find the aroma that speaks to you.