Brand Tone

heartfelt, appreciative, and passionate

Brand Values

• •Artisanal Quality
• •Customer-Centricity
• •Resilience and Passion
• •Bringing Joy

Best Practices

• •Always lead with passion: In all communications, let the love for the art of stained glass shine through.
• •Use warm and emotive language: Words like "heartfelt," "love," "joy," and "magic" align with the brand's core values.
• •Tell your story: Share the brand's journey, its Ukrainian heritage, and its commitment to craftsmanship to build a deeper connection with the audience.
• •Show, don't just tell: Use high-quality photos and videos to showcase the beauty and detail of the products, reinforcing the message of quality and artistry.
• •Engage with your community: Respond to comments and reviews with the same warmth and appreciation that is present in the brand's marketing copy.

Social Perception

VitrageArtSouvenirs is perceived as a reputable and trustworthy brand that delivers high-quality, beautiful products. Customers appreciate the craftsmanship and the personal touch of the handmade items. The brand's Ukrainian roots and its perseverance have also garnered significant support and admiration.

Copy Examples

• •Introducing our new stained glass hummingbird suncatcher! Each piece is handcrafted with love and vibrant colors to bring a touch of magic to your window. Let this little bird fill your home with light and joy.
• •From our hands to your home. ❤️ We pour our hearts into every single piece of stained glass art, hoping to bring a little bit of beauty into your world. Thank you for letting us share our passion with you.
• •We are so grateful for your support! As a small token of our appreciation, here is a 15% discount on your next order. Thank you for being a part of our journey and for choosing our handmade creations.
• •The Art of Stained Glass: A Glimpse into Our Studio. Discover the Tiffany technique we use to bring our creations to life, from the first sketch to the final polish. Each step is a labor of love, a dance of glass and light.
• •Born from a passion for art and a love for creating, VitrageArtSouvenirs is more than just a brand; it's a story of resilience, dedication, and the power of handmade beauty. From our studio in Ukraine to your home, we are honored to share our art with you.