Brand Tone

Practical & Direct, Friendly & Relatable, Enthusiastic & Positive, Informative

Brand Values

• •Effectiveness & Results
• •Convenience & On-the-Go Lifestyle
• •Health-Consciousness (within its category)
• •Customer Satisfaction
• •Simplicity & Quality
• •Transparency

Best Practices

• •Embrace the Founders' Story: Continue to weave the relatable origin story of Bryan and Jacob into communications where appropriate. It adds authenticity and a friendly touch.
• •Focus on "Problem/Solution": Clearly articulate the common problem (fatigue, need for focus, bad breath) and how Viter Energy provides the immediate solution. Keep language benefit-driven.
• •Use Direct & Active Language: Avoid overly complex jargon. Be clear, concise, and use action verbs that convey energy and efficiency (e.g., "Boost," "Power-Up," "Freshen," "Conquer").
• •Maintain a Positive & Encouraging Voice: Copy should feel supportive and optimistic, helping customers feel they can achieve more with Viter Energy.
• •Incorporate User-Generated Content & Testimonials: Sharing real customer experiences reinforces the product's effectiveness and social proof, naturally aligning with the brand's relatable and results-oriented values.

Social Perception

Positive Utility, Reliable & Convenient, Good Taste (Generally), Trustworthy, Niche but Growing Awareness

Copy Examples

• •Headline: Tired of an empty tank before your day is done? Viter Energy Mints: Your Pocket-Sized Power-Up! Get a clean energy boost and fresh breath, anytime, anywhere. Zero sugar, all go.
• •Social Media Post: That 3 PM slump hitting hard? 😴 Grab a Viter Energy Mint! Bryan & Jacob (that's us!) made these for exactly these moments. Get back to your A-game with a burst of flavor and focus. What's your go-to flavor for an afternoon rescue? #ViterEnergy #EnergyBoost #AfternoonSlump #OnTheGoEnergy
• •Product Description Snippet: Why choose Viter Energy? We keep it simple: it works. Get the fast energy you need without the coffee spills or sugary drink crashes. Plus, enjoy seriously fresh breath. Packed with B vitamins, vegan, and sugar-free – it’s the smart way to stay energized.
• •Email Subject Line: Need a Boost? We Got You! (Plus, Fresh Breath!) Body Snippet: Hey [Customer Name], Whether it's a long drive, a looming deadline, or just needing that extra spark for your workout, Viter Energy is here to help you power through. Taste the boost, feel the difference!
• •Ad Copy for Retargeting: Still thinking about that energy kick? Don't let your day drag! Viter Energy Mints offer a quick, convenient, and tasty way to refuel your focus and freshen your breath. 100% satisfaction guaranteed. Try us and feel the Viter-lity!