Tono de Marca

sophisticated, luxurious, and exclusive

Valores de Marca

• •Quality and Craftsmanship
• •Innovative and Unique Design
• •Emotional Connection
• •Exclusivity and Luxury
• •Heritage and Culture

Mejores Prácticas

• •Use a Lexicon of Luxury: Consistently use words like "exclusive," "curated," "artisan," "heritage," "innovative," "bespoke," and "unparalleled" to reinforce the brand's premium positioning.
• •Focus on Emotion and Experience: Frame product descriptions around the feeling they evoke or the experience they create (e.g., "the comfort of a morning ritual," "the elegance of a dinner party") rather than just listing features. This aligns with the stated value of conveying emotion.
• •Tell the Story Behind the Product: For items with cultural significance, like the Turkish coffee cups, briefly explain the heritage or inspiration. This adds depth and justifies the premium price point.
• •Maintain a Formal and Elegant Tone: Avoid overly casual language, slang, or excessive emojis in all communications. The tone should be consistently polished and professional, from the website to customer service emails.
• •Emphasize Exclusivity in Offers: When presenting promotions, frame them as an invitation to a select group. Phrases like "For Our Subscribers," "A Private Offer," or "An Exclusive Preview" work better for a luxury brand than "Huge Sale" or "Big Discounts."

Percepción Social

The available data on social perception is mixed and primarily originates from a Turkish consumer complaint website, Şikayetvar, not the UAE-specific entity. These complaints mention issues with non-payment for services, non-delivery of items, and poor customer communication. This suggests the broader brand family may have customer service challenges that could potentially impact the perception of the UAE studio if customers make the association. However, within the UAE context, the brand is presented as a premium entity associated with the Turkish Business Council, which lends it an air of professionalism and quality. The perception is likely split between those who see it as a high-end, desirable homeware provider and those who may have encountered or read about service issues from related entities.

Ejemplos de Copy

• •Where Art Meets a Home. Discover the Vitelli Design Collection and transform your space with pieces that tell a story. Experience unparalleled luxury.
• •Sip tradition from a cup of innovation. Our Hazeran Turkish Coffee Cups are crafted not just to be held, but to be felt. An ode to heritage, redesigned for the modern connoisseur. #VitelliDesign #LuxuryHomeware #TurkishCoffee
• •An Exclusive Invitation: Be the First to Experience Our New Collection.
• •Capture the essence of evening elegance. The Palm Whiskey Glass set is designed with artistic precision, turning every sip into a luxurious experience. Its unique form is a statement of sophistication, making it the perfect centerpiece for your personal bar.
• •Your home deserves more than just decor; it deserves design. Use code VITELLIMEMBER for 10% off your first purchase and begin your journey into the world of Vitelli Design Studio. Elevate the everyday.