Brand Tone

Creative, Vibrant, Quality-Conscious, Aspiring, Lifestyle-Oriented

Brand Values

• •Creativity & Originality
• •Aesthetic Appeal
• •Emotional Connection
• •Sustainability
• •Quality Craftsmanship

Best Practices

• •Highlight the unique qualities of jesmonite – its eco-friendliness, stone-like feel, and versatility.
• •Emphasize the brand's commitment to quality and sustainability.
• •Focus on how the products add meaning to daily moments and bring a creative touch to living spaces.
• •Maintain a creative and vibrant tone in all communications.
• •Ensure excellent customer service and clear communication, especially for services beyond the core product line.

Social Perception

A globally conscious brand known for its creative, high-quality, and sustainable homeware, particularly its handcrafted jesmonite products. While primarily perceived positively, there is a need to address customer service concerns to ensure a consistent brand experience.

Copy Examples

• •Transform your living space with our handcrafted jesmonite decor. Eco-friendly artistry for a sustainable home.
• •Infuse your daily moments with color and creativity. Discover our original patterns and vibrant designs.
• •Experience the luxury of handcrafted homeware. Vitelli Design Studio: where innovation meets elegance.
• •Create a 'living house' filled with emotion and style. Our designs reflect your unique personality.
• •Explore our exclusive collection of jesmonite creations. Sustainable, stylish, and exquisitely crafted.