Brand Tone

Authoritative and Protective, Professional, Technical, Serious, Expert, Partner, Supportive

Brand Values

• •Safety & Protection
• •Quality & Durability
• •Expertise & Trust
• •Sustainability
• •Partnership

Best Practices

• •Lead with the Problem, Sell the Solution
• •Speak B2B, Not B2C
• •Leverage Trust Signals
• •Balance Protection with Performance
• •Frame Value Beyond Price

Social Perception

Reliable, high-quality B2B supplier of essential safety equipment; trustworthy partner; premium, serious, and dependable choice in the industrial workwear market.

Copy Examples

• •Is your team's gear compliant with NFPA 70E? Electrical arc flashes are a silent risk. Our Firewear® line not only meets the standard but is designed for the mobility and comfort your electricians need on-site. Protect your team, protect your operation. #Vitatex #Safety #NFPA70E #Workwear
• •This isn't just a jacket. It's certified protection against thermal hazards. It's durability that withstands the toughest shifts. It's peace of mind for your team. Vitatex: Designed to protect, built to last. #TechnicalApparel #FlameRetardant #SafetyFirst #Chile
• •Rain, cold, and low visibility can't stop your project. Equip your team with our waterproof and thermal high-visibility parkas. Durable, comfortable, and designed for the real work site. Get a free and durable logo with your online purchase. #Vitatex #Construction #Workwear
• •Certified Technical Workwear. We don't just sell safety apparel; we provide a shield for your team.
• •A question about your team's current safety apparel...