Brand Tone

Warm & Friendly, Authentic & Passionate, Educational & Informative, Conscious & Ethical, Gentle & Caring

Brand Values

• •Natural & Organic Ingredients
• •Ecological & Sustainable Practices
• •High Quality
• •Cruelty-Free
• •Transparency
• •Family Business Ethos
• •Customer Well-being
• •Respect for Nature

Best Practices

• •Lead with Values: Always weave in the core values of natural, ecological, cruelty-free, and high-quality into product descriptions, social media posts, and all communications. Authenticity is key.
• •Use Warm and Empathetic Language: Address the customer with a caring and understanding tone. Phrases like "we believe," "we understand," "crafted with you in mind" can help build a connection.
• •Educate Gently: Share knowledge about the benefits of natural ingredients and sustainable practices without being preachy. Make learning about their products an enjoyable discovery.
• •Emphasize the "Handmade" & "Family" Aspect: Remind customers of the personal care and small-batch attention that goes into the products. This differentiates from mass-produced items.
• •Maintain Visual and Textual Harmony: Ensure the language used in copy complements the natural, earthy, and positive imagery used on the website and social media for a cohesive brand experience.

Social Perception

Assuming Vita Natur effectively communicates its values and product quality, the perception is likely to be positive among consumers seeking authentic, natural, and ethically produced cosmetics.

Copy Examples

• •Immerse your skin in the loving embrace of nature. Our Luscious Lavender Body Butter, handcrafted with organic shea butter and pure lavender essential oil, deeply nourishes and calms, leaving your skin velvety soft and your spirit soothed. Naturally effective, lovingly made.
• •Beauty that blooms in harmony with the Earth. At Vita Natur, every choice, from our sustainably sourced botanicals to our recyclable packaging, reflects our deep respect for nature. Care for your skin, care for our planet.
• •From our family’s heart to your home, Vita Natur is more than skincare – it’s a promise. A promise of purity, passion, and the gentle power of nature in every bottle. Discover the difference of cosmetics made with love and integrity.
• •Ready for your natural glow-up? ✨ Our Rosehip Radiance Serum is packed with nature’s best to gently revitalize and brighten your complexion. Say hello to happy, healthy skin! #VitaNatur #PielSana #CosmeticaNaturalConsciente
• •Join the Vita Natur journey towards a more natural and mindful way of caring for yourself. Explore our collections, learn about the power of ecological ingredients, and become part of a community that cherishes both beauty and nature. Your skin will thank you.