Brand Tone

aspirational, informative, and community-focused

Brand Values

• •Quality and Efficacy
• •Customer-Centricity
• •Accessibility and Value
• •Innovation
• •Honesty and Trust

Best Practices

• •Lead with the Benefit
• •Balance Science with Simplicity
• •Amplify the Community Voice
• •Maintain an Aspirational & Encouraging Tone
• •Be Consistent Across Channels

Social Perception

Sharply divided, with positive perceptions of reliability and effectiveness on owned platforms, contrasting with negative perceptions of unreliability and poor service on external platforms.

Copy Examples

• •Nourish your glow from the inside out. ✨ Our Hair Radiance formula is packed with the nutrients your hair, skin, and nails crave. Ready to see the difference? Join over a million happy customers on a journey to better health. #VitaminPlanet #HairGoals #SkinGlow #UKSupplements #SelfCare
• •Don't just take our word for it. See what the Vitamin Planet family is saying! From a new 'pep in their step' to 'razor sharp' concentration, our community is feeling the benefits of science-backed, UK-made supplements. Find your perfect match today. #TrustVP #RealResults #CustomerLove #WellnessJourney
• •Your Wellness Goals, Our Price Promise. Whether it's boosting energy or supporting immunity, achieve your best health without breaking the bank. UK-made quality, direct-to-you prices. Shop now and enjoy free delivery.
• •Hi [Name], Tired of feeling drained by 3 PM? It's time to reclaim your day. Our latest blog post breaks down 5 simple habits to boost your natural energy levels. Plus, discover our expert-formulated Energy & Vitality range, designed to help you feel on top of your game, all day long. #EnergyBoost #WellnessTips #VitaminPlanet
• •✨ WELLNESS GIVEAWAY! ✨ We want to help you kickstart your health goals! We're giving one lucky winner a 3-month supply of our best-selling Multivitamins, Probiotics, and Omega-3. To enter: 1. LIKE this post. 2. FOLLOW @VitaminPlanet.co.uk. 3. TAG a friend who inspires your wellness journey! (UK entries only. Winner announced [Date]). Good luck! #GiveawayUK #Win #Supplements #HealthyLiving