Brand Tone

friendly, approachable, and informative

Brand Values

• •Clean Formulas
• •Cruelty-Free
• •Vegan-Friendly
• •K-Beauty Inspired
• •Sustainability
• •Effectiveness & Affordability
• •Skin Positivity & Self-Care

Best Practices

• •Always Emphasize Core Values: Weave in keywords and phrases related to "clean," "cruelty-free," "vegan," "K-beauty inspired," and "sustainable" naturally within the copy.
• •Keep it Positive and Upbeat: Use enthusiastic and encouraging language. Focus on the benefits and the positive experience of using the products.
• •Be Informative but Accessible: Explain ingredients and benefits clearly without being overly technical. Make skincare knowledge feel approachable and fun.
• •Engage with Your Community: Use questions, calls to action, and a friendly tone that invites interaction, mirroring their social media approach.
• •Stay True to the "Feel Good" Aspect: Highlight how the products contribute to self-care, confidence, and loving the skin you're in.

Social Perception

trustworthy and ethical brand

Copy Examples

• •✨ Glow get 'em! ✨ Unleash your brightest skin yet with our NEW [Fruit Name] Enzyme Glow Mask! 🍍 Packed with natural exfoliants and juicy hydration, it’s your K-beauty secret to a radiant, happy complexion. Clean, vegan, and oh-so-good for your skin (and the planet!). Ready to shine? #Vitamasques #KBeautyGlow #CleanSkincare #VeganBeauty #NewProduct
• •Skincare SOS? 🆘 Vitamasques to the rescue! 🦸‍♀️ From dull to dazzling in 15 mins! Our [Mask Name] sheet mask is packed with [Key Ingredient 1] & [Key Ingredient 2] for that ultimate K-beauty hydration hit. ✨ Cruelty-free, vegan, and always clean! 😉 #Vitamasques #SheetMaskSelfie #KBeautyHacks #SkincareRoutine #TikTokMadeMeBuyIt
• •Quench your skin's thirst! 💧 Our Hyaluronic Hydra-Boost Serum, inspired by Korean skincare rituals, delivers multi-layer hydration for a plump, dewy glow. Formulated with [Key Ingredient] and a blend of skin-loving botanicals, this clean, vegan serum helps your skin feel its happiest and healthiest. Because great skin days should be every day! #Vitamasques #HydrationStation #KoreanSkincare #CleanBeauty #VeganSerum
• •Your Weekly Dose of Glow ✨ + A Treat Inside Just For You! (Body Snippet): Hey Skin-thusiast! Ready to pamper yourself? Discover the latest K-beauty inspired goodies from Vitamasques, always clean, cruelty-free, and designed to make your skin sing. This week, we're talking all things [Specific Skin Concern/Ingredient Focus]...
• •Unlock Your Inner Glow! ✨ Your simple K-beauty inspired routine for dewy, hydrated skin. Step 1: Cleanse. Step 2: Mask with our [Mask Name] for an instant boost. Step 3: Lock it in with our [Moisturiser Name]. 🌱 All Vitamasques products are clean, cruelty-free, and packed with goodness. #Vitamasques #SkincareTips #KBeautyRoutine #HealthySkin #SelfCareSunday