Brand Tone

Educational, trustworthy, and passionate. Professional yet approachable, aiming to build a relationship based on trust and shared values.

Brand Values

• •Transparency
• •Quality
• •Natural Healing and Holism
• •Customer Well-being
• •Community

Best Practices

• •Always aim to inform before you sell. Use blog posts, detailed product descriptions, and newsletters to share knowledge about health, wellness, and the science behind your products.
• •Be open about your sourcing, manufacturing processes, and the ingredients in your products. This builds trust and reinforces your core values.
• •Share the personal stories behind the brand and the positive experiences of your customers. This creates an emotional connection and makes the brand more relatable.
• •Your language should be clear, credible, and reflect a deep commitment to natural health. Avoid overly casual slang or aggressive marketing buzzwords.
• •Use inclusive language ("your partner," "our community") and encourage dialogue through reviews and testimonials. This reinforces the "Umma" in Vitaluma.

Social Perception

Largely positive, with customers praising high product quality, competent and friendly customer service, and noticeable health improvements. The brand is perceived as solution-oriented and very humane. Limited public conversation due to minimal social media presence.

Copy Examples

• •Support your body's foundation. Our high-potency Vitamin D3 & K2 tablets are crafted with the purity of nature and the precision of science. Because we believe in empowering your health, transparently.
• •At Vitaluma, we see a world where everyone is empowered with the knowledge to support their own well-being. For over 15 years, we've been your partner in natural health, offering high-quality, transparently sourced supplements. Join our vital community.
• •Ever wonder what your body is truly telling you? We believe in looking beyond the symptoms to find the root cause. Discover how our holistic approach to nutrition can help unlock your body's natural potential for healing and vitality.
• •Our journey began with a simple, powerful question: how can we best support the health of our loved ones? This question led us down a path of discovery into natural medicine and the incredible power of the human body. Today, Vitaluma is more than a brand; it's a community dedicated to transparent, high-quality nutritional support.
• •Your daily partner in well-being. Our Premium Multivitamin is more than just a supplement; it's a carefully formulated blend of essential nutrients designed to support your body's complex systems. Made in Austria with the highest quality ingredients, because your health is our priority.