Brand Tone

Educational, Professional, and Approachable

Brand Values

• •Quality & Purity
• •Wellness & Balance
• •Education
• •Trust & Customer-Centricity

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that defines the brand's tone. List adjectives (e.g., "Educativo," "Confiable," "Sereno," "Positivo") and provide "Do" and "Don't" examples for writing copy. This ensures anyone creating content understands the voice.
• •Prioritize Education Over Hard Selling: Continue leading with valuable information. Frame posts around benefits, wellness tips, and scientific facts rather than just "Buy Now" messages. This reinforces the values of trust and education.
• •Maintain Visual and Textual Synergy: Ensure the clean, natural, and professional aesthetic of the Instagram feed and website is mirrored in the language. The words and images should work together to tell the same story of quality and wellness.
• •Develop a Consistent Community Management Guide: Define a clear protocol for responding to comments and messages. The tone should always be helpful, professional, and empathetic, reinforcing the brand's customer-centric approach. Use personalized responses instead of generic ones.
• •Use a Unified Lexicon: Create a list of preferred terms (e.g., "bienestar," "equilibrio," "natural," "extracto de cáñamo") and terms to avoid (e.g., recreational or unverified medical claims). This ensures consistency across all product descriptions, ads, and social media posts.

Social Perception

Direct, publicly available reviews for cbdvitalstore.com are scarce. However, the perception gleaned from interactions on their Instagram page is positive. User comments are generally inquiries about products or expressions of interest, which are met with prompt and helpful replies from the brand. The claim of being the "#1 CBD store in Colombia" on their Instagram bio, while not independently verified, projects confidence and market leadership. The lack of negative comments on their active social channels suggests a generally satisfied customer base. Broader searches for similar brands show that consumers in this market highly value product quality, efficacy, and transparency, all of which Vital Store strives to project.

Copy Examples

• •Entender el CBD es el primer paso hacia el bienestar. 🌿 Nuestro aceite se extrae con CO2 para garantizar la máxima pureza y potencia, preservando todos los beneficios naturales de la planta. ¿Tienes preguntas sobre cómo empezar? ¡Déjalas en los comentarios! Estamos aquí para asesorarte.
• •Bienestar en el que puedes confiar. Productos 100% orgánicos, probados en laboratorio para tu tranquilidad. Descubre la pureza de Vital Store.
• •¿El estrés del día a día te supera? Encuentra tu equilibrio de forma natural. Nuestras gotas de CBD son el aliado perfecto para calmar tu mente y cuerpo. Visita nuestra tienda y recibe una asesoría personalizada.
• •El autocuidado es vital. ¿Cuál es tu ritual para recargar energías? [Poll: Meditación / Ejercicio / Unas gotas de CBD]
• •Tu Dosis Diaria de Calma, con un Sabor Delicioso. Nuestras gomitas de CBD hacen que cuidar de tu bienestar sea fácil y placentero. Cada gomita contiene una dosis precisa de nuestro extracto de cáñamo de la más alta calidad, ideal para aliviar la ansiedad y promover un descanso reparador. Perfectas para llevar contigo y disfrutar de un momento de serenidad en cualquier lugar.