Brand Tone

professional, scientific, and aspirational

Brand Values

• •Quality
• •Transparency
• •Customer Satisfaction

Best Practices

• •Embrace Radical Transparency: Publicly acknowledge past failings in all future communications. Do not delete old comments or hide from criticism. Address it head-on to show a genuine commitment to change.
• •Prioritize Proactive Customer Service: The new brand voice must be overwhelmingly helpful and responsive. This means fast reply times, easy refunds, and proactive communication about order statuses.
• •Leverage Third-Party Validation: Since internal claims are worthless, the brand must rely on external validation. This includes promoting Trustpilot reviews (once positive ones are earned), displaying certifications (like GMP), and making third-party lab test results easily accessible.
• •Show, Don't Just Tell: Words are not enough. Use the new brand voice to communicate tangible actions: "Our new warehouse is now fully operational to ensure next-day shipping," or "We've partnered with [Third-Party Lab] for all our product testing."
• •Maintain a Humble and Human Tone: Shift from a lofty, "expert" tone to one that is humble, human, and appreciative. The brand is no longer in a position of authority. The tone should be one of a company asking for a second chance and showing gratitude for every single customer who decides to grant it.

Social Perception

The social perception of Vitality Supplements is overwhelmingly negative. The brand is widely identified as a scam operation by a significant number of users online. Testimonials of non-receipt of goods are numerous and consistent across different review sites. While the brand’s own website and social media present a polished facade, the volume of negative, first-hand customer accounts effectively defines its public reputation as fraudulent.

Copy Examples

• •To our customers and community, we owe a profound apology. We have failed to meet our commitments, and for many of you, we have broken your trust completely. We are taking immediate and drastic steps to rectify every single outstanding issue. Effective today, we are pausing all new orders. Our sole focus is on resolving all existing customer complaints, including undelivered products and refund requests. This is the first step in a long journey to earn back your trust. We will be transparent, and we will make it right.
• •Subject: An Important Message and a Sincere Apology from Vitality Supplements If you have had a negative experience with our company, we are deeply sorry. There are no excuses. We are currently auditing all past orders to identify and resolve every single issue. If you have an unresolved problem, please contact our newly established resolution team at [support@new-vitality.com] for immediate assistance. We are committed to fixing our past failures.
• •We're starting over, from the ground up. The past version of Vitality Supplements is gone. We are now under new management and have a single mission: to build a supplement company that is transparent, reliable, and truly values its customers. We will be sharing our progress and our new commitments with you every step of the way. This is Day 1 of earning back your trust.
• •Our new NMN & Resveratrol formula is just part of our commitment to you. Not only is it sourced for purity, but it's also third-party tested, with lab results available directly on this page. We know that trust is earned, not given. That's why we offer a 100% satisfaction guarantee: if you're not happy for any reason, you get a full refund, no questions asked. This is the new Vitality promise.
• •We're not going to hide from our past. We failed. Now, we are rebuilding with a public commitment to do better. Our promises are simple: 1. All orders ship within 24 hours. 2. Every customer email is answered within 12 hours. 3. All products are independently certified for purity and potency. 4. We will be transparent about our operations, from sourcing to shipping. We are here to serve your health, and that starts with trust.