Brand Tone

Informative & Trustworthy, Quality-Conscious, Straightforward & Product-Focused, Accessible

Brand Values

• •Quality & Safety
• •Self-Expression
• •Customer Satisfaction
• •Accessibility/Variety

Best Practices

• •Prioritize Material & Safety in Messaging: Continuously highlight the quality of materials used (titanium, 14k gold, surgical steel) and terms like \"hypoallergenic,\" \"implant-grade.\" This reinforces the values of quality and safety.
• •Maintain an Informative & Helpful Voice: Regularly share educational content (like blog posts or social media tips) about piercing care, jewelry materials, and styling advice. This builds trust and positions the brand as an expert.
• •Use Clear, Inclusive, and Positive Language: Write copy that is easy to understand, welcoming to all forms of self-expression, and focuses on the positive aspects of body jewelry (e.g., confidence, individuality, beauty).
• •Ensure Visual Consistency Aligns with Tone: Use high-quality, clean product photography that showcases the jewelry accurately, similar to the current website style. If featuring models, ensure they represent diverse styles and individuals, reinforcing inclusivity.
• •Be Transparent and Responsive: If addressing customer concerns (especially if negative reviews appear on third-party sites), do so professionally and constructively, reflecting a commitment to customer satisfaction. Acknowledge feedback and demonstrate a willingness to resolve issues.

Social Perception

Positive on their Website, Historically Positive on Etsy, Mixed on Third-Party Marketplaces, Low Official Social Visibility

Copy Examples

• •Headline: Adorn Your Uniqueness. ✨ Body: Express every facet of you. Our high-quality, implant-grade titanium and 14k gold body jewelry is designed for comfort, style, and lasting vibrance. Find your perfect piece today. #VitalBodyJewelry #SelfExpression #QualityPiercings
• •Headline: Sensitive Skin? Shine Confidently! Body: Don't let sensitivities dim your sparkle. Discover our extensive collection of hypoallergenic body jewelry, crafted from premium titanium and surgical steel. Safe, stylish, and stunning. Explore now at vitalbodyjewelry.com.
• •Headline: From Subtle Studs to Bold Statements. Body: Your body is a canvas. Vital Body Jewelry offers endless ways to express yourself. Explore thousands of designs in gold, titanium, and more. Free shipping on orders $50+! What story will your jewelry tell?
• •Headline: New Piercing? We've Got You Covered. Body: Congrats on the new addition! Our blog is packed with tips on choosing the right jewelry and caring for your piercing. Plus, shop our range of starter-friendly, high-grade pieces designed for happy healing.
• •Headline: Quality You Can Feel. Style You'll Love. Body: At Vital Body Jewelry, we believe in jewelry that not only looks incredible but feels great too. That's why we use only the best materials, ensuring beauty and biocompatibility. Experience the Vital difference.