Tono de Marca

supportive, scientific, and ethical

Valores de Marca

• •Purity and Transparency
• •Health and Efficacy
• •Science and Innovation
• •Sustainability
• •Social Responsibility

Mejores Prácticas

• •Lead with the "Why": Always connect product features to the customer's benefit and the brand's core values. Instead of just stating "Uses liposomal technology," write "We use advanced liposomal technology *so that your body can absorb more of the active ingredient, delivering better results*".
• •Maintain the Supportive "We're With You" Tone: Use inclusive and supportive language. Phrases like "your health journey," "we're here to help," and "together we can" reinforce the brand's role as a partner, not just a seller. Address the customer directly using "you" and "your."
• •Emphasize Transparency in Every Message: Regularly mention the "Clean Label" philosophy. Use copy to educate customers on why avoiding fillers like magnesium stearate is important. This builds trust and justifies a potentially premium price point.
• •Integrate the Social Mission: Do not isolate the social responsibility message on a separate "About Us" page. Weave it into product descriptions, social media posts, and email campaigns. A simple line like, "Every purchase supports girls' education," can be a powerful addition to any copy.
• •Balance Science with Accessibility: While mentioning "clinically tested" and "science-based" is crucial for credibility, explain the benefits in simple, human terms. For example, after mentioning an ingredient, explain its purpose: "Ashwagandha, to help your body manage stress naturally." This makes the scientific aspect feel relevant and understandable.

Percepción Social

Trustworthy, high-integrity, premium, and ethical. Perceived as prioritizing people and the planet over profit, offering products that combine personal wellness with social impact, driving brand loyalty.

Ejemplos de Copy

• •Clarity in a capsule. Our Brain-X formula is crafted with pure, science-backed botanicals to support your focus and memory. Because a better life starts with a clearer mind. No fillers, no compromises—just transparent, effective support for your daily journey. #VitalABC #BrainHealth #NaturalSupplements #CleanLabel #Focus
• •Every VitalABC supplement you choose does more than just nourish your body with pure, clinically tested ingredients. It sends a girl to school. We dedicate 100% of our profits to funding education for girls in need. Choose supplements that change lives—yours and hers. Learn more about our mission.
• •Tired of fillers? See what a truly clean supplement looks like. At VitalABC, we believe what's *not* inside matters just as much as what is. Discover our commitment to purity...
• •Experience the power of nature, enhanced by science. Curcum-X uses advanced liposomal technology to deliver high-bioavailability curcumin, a potent antioxidant for joint and immune support. Our clean-label formula is free from artificial additives, ensuring you get nothing but pure, effective, plant-based support. Feel the difference that transparency makes.
• •Your Health, Our Planet, Her Education. Discover pure, science-backed supplements that do a world of good. Shop Now.