Brand Tone

Caring & Compassionate, Trustworthy & Scientific, Reassuring & Supportive, Premium & Quality-Focused, Enthusiastic & Positive

Brand Values

• •Pet Well-being
• •Quality & Efficacy
• •Trust & Transparency
• •Innovation
• •Customer (Pet Parent) Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Caring, Scientific, Reassuring), the corresponding tone (e.g., Warm, Factual, Supportive), words to use, and words to avoid. Share this with everyone who writes for the brand.
• •Prioritize "Pet Parent" Language: Speak directly to the concerns, love, and aspirations pet owners have for their dogs. Use empathetic and relatable language that resonates with their desire to provide the best care.
• •Balance Science with Emotion: While highlighting the scientific backing and quality ingredients is crucial for trust, always connect these features back to the emotional benefit for the pet and owner (e.g., "more playful days," "less worry").
• •Maintain Positivity and Hope: Even when addressing health issues, frame the communication around solutions and the potential for improvement and a happier life for the dog.
• •Consistency Across All Channels: Ensure that the tone used on the website, in emails, on any potential social media, and in customer service interactions is uniform, reinforcing the brand's identity and building trust.

Social Perception

Effective Products, Palatable, Trustworthy Brand, Good Customer Experience

Copy Examples

• •Headline: Give Your Best Friend Their Best Life. Body: At Vitail, we believe a healthy dog is a happy dog. Our science-backed soft chews are packed with premium amino acids and veterinarian-recommended ingredients to support their joints, calm their worries, and keep their tails wagging. Because they deserve nothing less.
• •Social Media Post: Is your furry friend struggling with itchy skin or a sensitive tummy? Vitail’s specialized formulas, crafted by pet scientists, offer targeted support with high-quality, natural ingredients. See the vibrant difference Vitail can make! #HappyPupHealthyPup #VitailCare
• •Product Description Snippet (for Calming Chews): Stressful car rides? Separation anxiety? Our Vitail™ Calming chews are formulated with gentle, natural ingredients like GABA and L-Theanine to help your pup maintain emotional balance and find their happy place. More peace for them, more peace of mind for you.
• •Email Subject Line: Unlock Your Dog’s Fullest Potential with Vitail. Email Body Snippet: Tired of seeing your loyal companion struggle with joint stiffness? Our Hip & Joint formula is designed to support mobility and comfort, helping them chase more balls and enjoy every adventure. Discover the Vitail difference today!
• •Ad Copy: Why settle for ordinary when your dog deserves extraordinary? Vitail delivers premium, amino-acid-rich supplements made in the USA, ensuring top-tier nutrition without the fuss. Give your pup the gift of vitality.