Brand Tone

Sentimental & Personal, Feminine & Delicate, Friendly & Approachable, Empowering (Subtle)

Brand Values

• •Personalization & Individuality
• •Sentimental Value & Memory Keeping
• •Quality & Craftsmanship (Assumed, Aspirational)
• •Beauty & Self-Expression

Best Practices

• •Focus on "Why": Always connect the jewelry back to the meaning behind it – the memory, the person, the feeling. Don't just describe the charm; describe what it represents.
• •Use Emotive Language: Employ words that evoke feelings of warmth, nostalgia, love, connection, and personal significance (e.g., "cherish," "treasure," "heartfelt," "unforgettable," "journey").
• •Emphasize Personalization: Continuously highlight the "design your own" aspect and how the jewelry becomes a unique reflection of the individual. Use phrases like "your story," "uniquely you," "personalized expression."
• •Maintain a Gentle, Encouraging Voice: The tone should be inviting and supportive, making customers feel understood in their desire to express themselves and commemorate life's moments.
• •Visual-Verbal Harmony: Ensure the copy complements the delicate and personal aesthetic of the jewelry shown in images. If the visuals are soft and sentimental, the copy should echo this.

Social Perception

A source for meaningful, customizable jewelry.

Copy Examples

• •Headline: Your Story, Beautifully Charmed. Body: Every moment, every milestone, every memory – capture it with a charm that speaks to your heart. Design your unique Vitae Charm bracelet today and wear your life’s narrative.
• •Headline: More Than Jewelry, It's a Piece of You. Body: Discover charms that celebrate your journey. From symbols of love to reminders of strength, find the perfect additions to your personalized Vitae Charm bracelet. What will your bracelet say about you?
• •Headline: Cherish What Matters. Charm by Charm. Body: Life is a collection of precious moments. With Vitae Charm, you can hold onto them, beautifully. Select charms that resonate with your soul and build a bracelet that’s as unique as your experiences.
• •Headline: The Perfect Gift? A Story They Can Wear. Body: Give a gift that truly means something. A personalized Vitae Charm bracelet, thoughtfully curated with charms that reflect their personality and your shared memories. A timeless treasure.
• •Headline: Little Charms, Big Meanings. Body: Each Vitae Charm is a tiny testament to life’s beautiful details. Start your collection or add to your story. Explore our world of meaningful charms and create something unforgettable.