Brand Tone

Passionate Artisan: Creative, educational, enthusiastic, authentic, focused on sharing the art of fragrance.

Brand Values

• •Originality and Uniqueness
• •Artisanal Quality
• •Accessible Luxury
• •Customer-Centric Experience
• •Transparency

Best Practices

• •Leverage the Founder's Voice: Continue to feature Sebastian as the face and voice of the brand. All copy, from the website to social media, should sound like it's coming from a passionate creator. Use "I" and "we" to maintain a personal, small-batch feel.
• •Focus on Storytelling, Not Just Sales: Instead of just listing notes, tell the story behind each fragrance's creation. What was the inspiration? What memory or feeling does it evoke? This reinforces the "Artisan" value.
• •Educate the Audience: Use social media and blog posts to share knowledge about perfumery, ingredients, and how to wear fragrances. This builds authority and trust, consistent with the founder's YouTube persona.
• •Create a "Tone & Language" Guide: Document key brand words (e.g., "art," "unique," "journey," "hand-crafted") and phrases to avoid (e.g., "dupe," "smell-alike," "cheap"). This ensures anyone writing for the brand maintains consistency.
• •Engage Authentically: When responding to comments and reviews, do so with the personal, enthusiastic, and grateful tone of the founder. Thank customers for joining the "olfactory journey" and answer questions with genuine passion and expertise.

Social Perception

Still developing, primarily among founder's YouTube followers and fragrance enthusiasts. Perceived positively as a genuine effort by a passionate perfumer, offering unique and high-quality scents. Main challenge is a lack of broad brand awareness.

Copy Examples

• •We didn’t just create a scent; we bottled a memory. Oasis is where solar notes and fresh melon meet a warm cedarwood base, instantly transporting you to a sun-drenched beach. This is not just a fragrance, it's an escape. Hand-crafted for your next journey. #VitabellaPerfumes #NicheFragrance #ScentStory #ArtOfPerfumery #Oasis
• •Tired of smelling like everyone else? Discover scents with a soul. Formulated and hand-bottled by our founder to fill the gaps in your collection with something truly unique. Explore the collection.
• •Hello [Name], a fragrance should be as individual as you are. That’s why for the past seven years, I’ve been perfecting formulas that don’t follow trends—they create new experiences. From the crisp green courts of 'Tennis Club' to the masculine mystery of 'Uomo,' each scent is a piece of my art, now ready to be a part of your story. Discover the scent you were truly meant to find. - Sebastian Gillbanks, Founder & Perfumer
• •A bold re-imagining of modern masculinity. Uomo was born from a desire to perfect the intriguing dance between juicy cherry and mysterious oud. After dozens of trials, we landed on this perfect balance: a scent that is both mass-appealing enough to draw compliments, yet uniquely complex with a spicy undertone of cloves and labdanum. A signature scent for the man who is unafraid to stand out.
• •Headline: The Art of Scent, Made Personal. Body: At Vitabella, perfume isn't made on an assembly line. It's an art form. Our founder, Sebastian, personally develops every fragrance to bring you a truly niche experience you won't find anywhere else. Ready for a signature scent? Try our Sample Discovery Kit and get the cost of the kit back when you purchase a full bottle! Learn More.