Brand Tone

Sincere, peaceful, appreciative, gentle, inviting, personal, and approachable.

Brand Values

• •Appreciation for Nature
• •Authenticity
• •Bringing Joy
• •Connection

Best Practices

• •Lead with Authenticity: Always emphasize that the designs are born from original photography. Phrases like "From a real photograph" or "Captured by our founder, Sheila" reinforce the brand's genuine connection to its art.
• •Use Evocative, Sensory Language: Incorporate words that appeal to feelings of peace, tranquility, and wonder. Use terms like "serene," "vibrant," "calm," "breathtaking," and "tranquil" to describe the scenery and the products.
• •Maintain a Consistent Call to "Reconnect": Continue to use the core message of "getting back to nature" or "reconnecting with the outdoors." This can be a hashtag or a recurring phrase in the copy, solidifying the brand's mission.
• •Tell the Story Behind the Photo: When launching a new product, briefly share the story of where and when the photograph was taken. This adds a layer of personal narrative and makes the product feel more special and unique.
• •Keep it Gentle and Invitational: The copy should invite customers to experience the beauty, not pressure them to buy. Use phrases like "Explore the collection," "Discover your new favorite," or "Bring a piece of Vermont home" rather than more aggressive calls to action like "Buy now!"

Social Perception

Positive, genuine, seen as offering unique and beautiful products rooted in a love for Vermont. Perceived as a "Top shop for gifts" with high customer satisfaction.

Copy Examples

• •Carry a piece of the meadow with you. Our new tote features a vibrant photograph of Vermont wildflowers, captured at the peak of their summer bloom. Let it be a beautiful reminder to find nature everywhere you go. #VistaVermont #GetBackToNature #Vermont
• •Your home is your sanctuary. Why not bring the peacefulness of a Vermont morning indoors? Our metal prints, featuring original landscape photography, transform any wall into a window to nature's tranquility. Explore the collection. #HomeDecor #NaturePhotography #WallArt
• •From a real photo of a summer blossom to your new favorite accessory. 🌸 We believe the most beautiful prints aren't designed, they're discovered. #NatureInspired #SmallBusiness #Floral
• •Dreaming of the quiet woods? Our new pillow, featuring a sun-dappled Vermont forest, brings that sense of calm right to your couch. The perfect way to rest and reconnect. #Vermont #ForestDecor #NatureLovers
• •A Breath of Fresh Air for Your Inbox 🍃 Hi [Name], We wanted to share a little of the beauty that inspires us every day. This week, Sheila captured a stunning sunrise over the Green Mountains… See the photo and the new products it inspired.