Brand Tone

Practical, Benefit-Oriented, Relatable, Promotional and Value-Driven, Emerging Confidence

Brand Values

• •Comfort
• •Practicality & Versatility
• •Value for Money
• •Female Empowerment (Subtle)
• •Accessibility

Best Practices

• •Focus on the 'Why': Always highlight the *benefit* for the customer, not just the features. How does the product make their life easier, more comfortable, or more stylish? (e.g., 'maximum support *so you can feel confident*' instead of just 'strong underwire').
• •Use Relatable Language: Write as if you're talking to a friend. Avoid overly technical terms or industry jargon. Keep sentences clear, concise, and easy to understand. Use language common to your target audience (Brazilian Portuguese, with appropriate colloquialisms if fitting).
• •Emphasize Value Clearly: If promotions are a key strategy, make them prominent and easy to grasp. Use clear calls to action that reiterate the value proposition (e.g., 'Shop Now & Get 3!', 'Claim Your Discount').
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visuals used. If the images are about comfort and everyday life, the copy shouldn't be overly formal or high-fashion.
• •Develop a Simple Style Guide: Create a short document outlining key brand voice words (e.g., 'comfortable,' 'practical,' 'versatile,' 'easy,' 'confident'), a preferred communication style (e.g., 'friendly and helpful'), and any terms to avoid. This helps ensure consistency across all writers and platforms.

Social Perception

Emerging Brand, E-commerce Centric, Focused on Specific Needs, Trust (Neutral to Cautiously Optimistic)

Copy Examples

• •Instagram Post (Sutiã Top Confort Max): "Say goodbye to discomfort! ✨ Our Confort Max Bra is designed for your everyday life, offering maximum support without sacrificing softness. Feel the difference all day long. Shop now and get 3 when you buy 1! #VistanorxComfort #EverydayBra #BrasileiraConfortável"
• •Facebook Ad (Calcinha Modeladora Premium): "Want that extra touch of confidence? Our Premium Shaping Panty smooths and sculpts, so you can rock any outfit with elegance. Invisible under clothes, unbeatable in comfort. Buy 1 Get 2 for a limited time! Discover yours: [Link] #VistanorxShape #ModeladoraPerfeita #LookDoDia"
• •Product Description (Blusa Elegance Premium): "Elegance meets ease. The Blusa Elegance Premium is your new go-to for effortless style. Its lightweight fabric and relaxed fit provide all-day comfort, whether you're at work or enjoying your weekend. Versatile, chic, and incredibly soft. Add this essential piece to your wardrobe! #VistanorxStyle #BlusaVersatil #ModaPratica"
• •Email Subject Line (General Promotion): "Stay Comfy & Stylish with Vistanorx ✨ Special Offers Inside!" Email Body Snippet: "At Vistanorx, we believe you shouldn't have to choose between comfort and style. Explore our latest arrivals designed for real women and real life. From our best-selling comfort bras to versatile tops, find your new favorites today – and enjoy free shipping anywhere in Brazil!"
• •TikTok Video Caption (Meia Calça Translúcida Térmica): "Winter chill? We don't know her! 😉 Our Thermal Translucent Tights give you that chic bare-leg look while keeping you super warm and cozy. Perfect for [Brazilian winter city]! #VistanorxInverno #MeiaCalçaTermica #Achadinhos"