Brand Tone

Authentic, Innovative, Creative, Conscious/Responsible, Passionate, Community-focused, Slightly rugged/Outdoorsy

Brand Values

• •Sustainability & Environmental Responsibility
• •Creativity & Innovation
• •Craftsmanship & Quality
• •Authenticity
• •Community
• •Freedom

Best Practices

• •Embrace the "Creator & Innovator" Ethos: Always highlight craftsmanship, originality, and the DIY spirit in your messaging. Use language that inspires creativity and forward-thinking.
• •Prioritize Sustainability Storytelling: Weave your commitment to eco-friendly practices into all relevant communications. Be transparent about materials and your "Protect & Surf" mission.
• •Speak Authentically to Surfers: Use language that resonates with genuine surf culture – avoid overly corporate or mainstream jargon. Keep it real and connected to the ocean.
• •Maintain a Visually Cohesive and Natural Aesthetic: Ensure all visual content (photos, videos) aligns with the rugged, authentic, and often nature-focused imagery seen on Vissla's platforms.
• •Develop a Brand Voice Guide: Create an internal document outlining key messaging pillars, approved terminology, a "do's and don'ts" list for tone, and examples of on-brand copy to ensure consistency across all team members and platforms. This guide should emphasize the blend of passion for surfing with a responsible, innovative mindset.

Social Perception

Vissla is generally perceived as a reputable and authentic surf brand that genuinely cares about sustainability. Customers appreciate the quality and performance of their products, especially wetsuits, often citing good value for money. The "Creators & Innovators" platform resonates well, positioning Vissla as a brand that supports the soul of surfing, not just the sport. They are seen as a forward-thinking company due to their consistent efforts in developing eco-friendly surf gear.

Copy Examples

• •Headline (Wetsuit): "Ride the Tide. Respect the Ocean. Our new eco-Stretch wetsuit: 100% performance, 0% neoprene."
• •Instagram Post (Boardshorts): "Crafted for the waves, built for the wild. Our Upcycled Coconut Boardshorts blend timeless style with modern sustainability. Create your next story. 🌊 #Vissla #CreatorsAndInnovators #ProtectAndSurf"
• •About Us Snippet (Website): "Vissla is more than a brand; it's a philosophy. We champion creative freedom, the DIY spirit of surf culture, and a relentless drive to innovate for a healthier planet. We are creators. We are innovators. We are surfers."
• •Product Description (T-shirt): "The everyday tee, redefined. Made with 100% organic cotton, this isn't just a shirt—it's a statement. Soft on your skin, gentle on the Earth. Wear the change. #SurfSustainably"
• •Email Subject Line (Event): "Join the Gathering: A Vissla Creators & Innovators Showcase."