Brand Tone

Helpful & Educational, Approachable & Friendly, Positive & Reassuring, Trustworthy & Transparent, Modern & Clean

Brand Values

• •Health & Protection
• •Quality & Efficacy
• •Clean & Conscious
• •Accessibility & Affordability
• •Customer-Centricity
• •Simplicity
• •Transparency

Best Practices

• •Always Prioritize 'Clear' Benefits: Whether talking about the formula, ingredients, or the feeling on the skin, emphasize the 'clear,' 'invisible,' and 'clean' aspects. This is a core differentiator.
• •Maintain a Helpful, Educational Voice: Explain the *why* behind daily sunscreen use and the *how* of your ingredients benefiting the skin. Use a tone that empowers consumers with knowledge.
• •Keep it Positive and Reassuring: Focus on the solutions Visor Skincare provides (no white cast, no grease, skin-loving) rather than dwelling on the negatives of traditional sunscreens.
• •Incorporate the Founder's Story and Mission (Authenticity): Subtly weave in the brand's origin and commitment to skin health and affordability to build trust and emotional connection.
• •Use Inclusive and Approachable Language: Write as if you're talking to a knowledgeable friend. Avoid overly technical jargon unless explained simply. Ensure messaging appeals to 'the whole family' and all skin tones, as highlighted in brand values.

Social Perception

Highly Positive, Effective Problem-Solver, Good Value, Trustworthy & Reliable, Innovative

Copy Examples

• •Headline: Finally. Sunscreen You'll *Actually* Want to Wear. Every Single Day. Body: Tired of greasy, white-cast sunscreens? Visor Skincare’s Daily Oil-Free CLEAR Sunscreen glides on invisibly, packed with Hyaluronic Acid and Vitamin C. Protect and pamper your skin. Effortlessly. CTA: Discover the Clear Difference.
• •Headline: More Than Just Sunscreen. It’s Skincare With Superpowers. Body: Why settle for just SPF? Visor Skincare infuses broad-spectrum protection with skin-loving Vitamin C for brightness and Hyaluronic Acid for a hydration boost. All in a 100% clear, vegan, and cruelty-free formula. CTA: Upgrade Your Sun Protection.
• •Headline: Your Skin Called. It Wants Clean, Clear Coverage. Body: Say goodbye to clogged pores and irritating chemicals. Visor Skincare is reef-safe, fragrance-free, and non-comedogenic – just pure, effective sun defense that feels amazing and works beautifully under makeup. CTA: Shop Guilt-Free SPF.
• •Headline: Meet Your Morning Routine’s New Best Friend. Body: Simplify your life with Visor’s all-in-one clear sunscreen. It moisturizes, protects, and primes, all while disappearing instantly into your skin. No shine, no residue, just happy, healthy skin ready for the day. CTA: Get Your Glow On (Safely!).
• •Headline: Inspired by a Mother’s Love. Created for Your Skin’s Health. Body: Born from a passion for skin cancer prevention, Visor Skincare offers premium, daily-use sun protection that’s both effective and affordable. Because everyone deserves to feel good about wearing sunscreen. CTA: Join the Visor Family.