Brand Tone

Direct and Informative, Solution-Oriented, Promotional and Price-Conscious, Accessible and Broadly Appealing, Locally Focused (Lithuanian)

Brand Values

• •Variety and Convenience: Offering a wide assortment of products for different needs and occasions in one place.
• •Value for Money: Providing products at a good price point, often highlighting discounts.
• •Practicality and Problem Solving: Many products are geared towards everyday utility, health, and comfort, aiming to solve common customer problems.
• •Customer Service (aspirational): Stated policies like a 30-day return period and multiple contact options (phone, email) suggest an intention for customer satisfaction, though customer reviews indicate this may be an area for improvement.
• •Accessibility: Ensuring products are easily available through online purchase and local delivery options.

Best Practices

• •Know Your Audience, Speak Their Language: Continue using Lithuanian primarily. Understand the local nuances, common concerns, and what resonates with Lithuanian online shoppers. Tailor the formality based on the platform (e.g., slightly more informal on TikTok/Instagram, straightforward on the website).
• •Focus on Solutions and Benefits: Instead of just listing product features, consistently highlight how each product solves a customer's problem, makes their life easier, or brings them joy. Use a "problem-agitate-solve" formula where appropriate.
• •Be Clear, Direct, and Concise: Avoid jargon or overly complicated language. Get straight to the point. This is especially important for product descriptions and calls to action. Ensure clarity in pricing, shipping, and return policies.
• •Emphasize Value and Accessibility: Consistently reinforce the "good price-quality ratio." Highlight promotions, free shipping options, and the ease of ordering online. This caters to a practical and budget-conscious consumer base.
• •Maintain Authenticity and Address Feedback: While the tone is generally positive and promotional, it's crucial to also be responsive and transparent, especially given the mixed online reviews. Acknowledge customer service issues (internally first, by improving processes) and ensure that marketing claims can be consistently met. If showcasing testimonials, ensure they are genuine and relatable.

Social Perception

Mixed: Some customers appreciate the product range, fast delivery, and the quality of items received, leading to recommendations. The active social media presence suggests an effort to engage with customers. A significant number of online reviews express dissatisfaction regarding order fulfillment, lack of communication, and difficulties with obtaining refunds. The "unverified store" status on eTikra.lt may also contribute to a perception of risk for potential new customers. The brand is recognized within its target market (Lithuania) as an online retailer for a variety of goods.

Copy Examples

• •Headline: Tired of Nagging Back Pain? We've Got Your Back! Body: Discover our ergonomic back support designed for all-day comfort and relief. Get yours today and save 15%! Shop now: [Link] #BackPainRelief #Comfort #VisomProgomDeals
• •Image: Stylish photo of the home decor item in a cozy setting. Caption: Brighten your space! ✨ Our new collection of [Product Name] adds the perfect touch to any room. Affordable, chic, and delivered to your door. Tap to shop! #HomeDecor #LithuanianHome #VisomProgomStyle
• •Title: Make Meal Prep a Breeze with Our Multi-Functional [Gadget Name]! Description: Save time and effort in the kitchen. This versatile [Gadget Name] chops, slices, and dices with ease. Durable, easy to clean, and at a price you'll love. Order today for fast 2-5 day delivery!
• •Video shows quick cuts of a unique gift item being unboxed and used, with upbeat music. Voiceover/Text Overlay: Stuck for a gift idea? 🤔 Surprise them with something special from VisomProgom.lt! Perfect for any occasion. Link in bio! #GiftIdeas #UniqueGifts #ForAlOccasions #AtraskDovana
• •Subject: 🎉 Special Offer Inside! Up to 30% Off on Gifts & Essentials at VisomProgom.lt!