Brand Tone

Aspirational & Chic, Confident, Fashion-Forward, Approachable Professionalism

Brand Values

• •Quality
• •Style & Fashion Leadership
• •Versatility
• •Affordability (within its market segment)
• •Modernity
• •Confidence

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., chic, confident, approachable, aspirational), core values, target audience (in this case, fashion-savvy retailers and the end-consumer they cater to), and the desired emotional response. Provide examples of "do's and don'ts" for language.
• •Understand Your Audience (Wholesale Buyers & Their End Consumer): While Visive sells to businesses, their copy should also resonate with the aspirations of the end consumer their clients are targeting. The language should be inspiring for retailers, helping them envision how Visive's line will appeal to their customers.
• •Use Consistent Terminology and Imagery: Employ recurring keywords and phrases that reinforce the brand's identity (e.g., "contemporary," "fashion-forward," "LA cool," "European chic," "confident woman"). Ensure visual content aligns with the written tone.
• •Adapt Tone Slightly by Platform, Not Personality: While the core brand personality should remain consistent, the tone can be slightly adapted. For instance, Instagram might be more visual and use more emojis/hashtags and a slightly more casual yet chic tone, while an email to a wholesale buyer might be slightly more formal but still carry the brand's stylish essence.
• •Train and Align All Content Creators: Anyone writing copy for the brand—from social media managers to sales representatives creating email outreach—should be familiar with and trained on the brand voice guide to ensure consistency across all touchpoints. Regular reviews and feedback sessions can help maintain this alignment.

Social Perception

Trendy, stylish, and desirable image. Retailers (their direct customers) likely perceive them as a source of contemporary, on-trend apparel.

Copy Examples

• •Elevate your boutique's collection with Visive. ✨ Introducing our latest drop of dresses – where LA cool meets European chic. Designed for the woman who owns her style. #visiveclothing #wholesalefashion #contemporarydresses #newarrivals #fashionbuyer
• •Sun-drenched styles are here. Discover the Visive Resort Collection: effortless silhouettes, luxe fabrics, and the perfect blend of comfort and high fashion. Stock your store with wanderlust. #visive #resortwear #wholesaleapparel #socalstyle
• •Be the First: Unveiling Visive's Must-Have Fall Collection! This season, empower your customers with Visive. Our new Fall Collection embodies confidence with rich textures, modern cuts, and the signature Visive blend of trend-setting design and quality craftsmanship. Explore the lookbook and place your wholesale order for pieces that inspire.
• •From desk to dinner, effortlessly. This Visive top is the cornerstone of a modern wardrobe – versatile, chic, and undeniably confident. Offer your clients the quality and style they deserve. Link in bio for wholesale inquiries. #visivefashion #wholesaletops #modernwoman #styleinspiration
• •At Visive, we curate contemporary wholesale apparel for the confident, stylish woman. Our LA-based design team blends Southern California ease with European sophistication, delivering fashion-forward, quality pieces that are as versatile as they are desirable. Partner with Visive and bring a touch of modern elegance to your retail space.