Brand Tone

devotional, reverent, and evangelistic

Brand Values

• •Faith and Devotion: Central to the brand is the promotion of Catholic faith, particularly Marian devotion and the power of the Rosary.
• •Tradition: The brand emphasizes historical Catholic practices and shrines, such as Our Lady of the Cape and the Confraternity of the Most Holy Rosary.
• •Community and Unity: There's an emphasis on uniting people in prayer and devotion, through initiatives like pilgrim statue visits and the Rosary Confraternity.
• •Evangelization: A core aim is "MAKING MARY KNOWN AND LOVED" and bringing souls to Jesus through Mary.
• •Healing and Intercession: The brand promotes the belief in the power of prayer and Marian intercession for favors and spiritual well-being.

Best Practices

• •Root in Scripture and Tradition: Consistently draw language and themes from Catholic scripture, prayers, and the lives of Saints, particularly those related to Mary.
• •Focus on "Invitation" not "Obligation": While encouraging participation, frame calls to action as gentle invitations to experience the spiritual benefits, rather than imposing obligations.
• •Emphasize Spiritual Benefits: Clearly articulate the spiritual comfort, guidance, and connection that engagement with the brand's offerings (devotions, products) can bring.
• •Maintain Reverence: Use respectful and reverent language when referring to holy figures (Jesus, Mary, Saints) and sacred practices.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "join us") to cultivate a feeling of belonging among those who share these devotional practices.

Social Perception

The brand is perceived positively by individuals and groups deeply rooted in Catholic traditions and Marian devotion. They are likely seen as a resource for spiritual growth and a promoter of cherished Catholic practices.

Copy Examples

• •Deepen your connection with Our Blessed Mother. Explore our collection of devotional items and invite Mary's love and guidance into your life.
• •Join a global family of faith. Enroll in the Confraternity of the Most Holy Rosary and experience the unifying power of prayer through Our Lady of the Cape.
• •Seeking solace and spiritual strength? The gentle embrace of the Scapular offers a silent prayer and a constant reminder of Mary's powerful intercession.
• •Discover the 'Recipe for Renewal.' Journey with us towards a richer spiritual life through consecration to Jesus through Mary, and embrace the traditions that have brought comfort to countless souls.
• •Bring the beauty of faith into your home. Our carefully selected religious goods are more than just items; they are invitations to prayer and reminders of God's enduring love.