Brand Tone

Dark & Poignant, Nostalgic & Retro, Energetic & Danceable, Humorous & Approachable, Authentic & Sincere, Politically Aware & Activist

Brand Values

• •Emotional Catharsis & Honesty
• •Community & Inclusivity
• •Artistic Expression & Authenticity
• •Resilience & Hope
• •Social Consciousness
• •Nostalgia & Homage

Best Practices

• •Embrace the Duality: Balance dark, introspective themes with energetic, danceable descriptions. Don't shy away from acknowledging life's hardships but always offer a glimmer of resilience or community.
• •Speak Authentically: Use language that feels genuine and reflects Dusty Gannon's candidness, whether discussing serious topics or injecting humor.
• •Nod to Nostalgia, Look Forward: Reference classic goth/post-punk influences and aesthetics, but frame the music as relevant to modern anxieties and experiences.
• •Incorporate "Goth Dad" Wisdom (Sparingly & Appropriately): Where relevant, channel the approachable, slightly quirky, and supportive tone of the "Goth Dad" persona, especially for social media engagement that aims for a wider reach or a lighter touch.
• •Foster Community: Use inclusive language ("we," "us," "your tribe") and pose questions or calls to action that encourage fan interaction and reinforce the sense of belonging.

Social Perception

Respected Modern Goth Act, Engaging & Entertaining, "Goth Dad" Phenomenon, Authentic & Relatable, Community Builders, Visually Distinct

Copy Examples

• •Step into the shadows with Vision Video's new album, 'Modern Horror'. Twelve tracks of danceable despair and defiant hope for the end times. Listen now, find your tribe.
• •The darkness is calling. Vision Video hits the road this fall. Join us for a night of cathartic anthems and graveyard grooves. It's okay to not be okay, especially together. Get your tickets – before it’s too late.
• •Your Goth Dad said to dress the part. New Vision Video tees and a fresh restock of the 'Goth Dad Thirst Bat Calendar' are in the crypt (our store). Look sharp, even when the world's falling apart.
• •New single 'Echoes in the Void' drops Friday. For everyone who's ever stared into the abyss and heard it whisper back. Pre-save and share if you feel it.
• •What Vision Video lyric gets you through the darkest days? Share below. We're all in this beautiful mess together. #VisionVideoFam #DanceMusicForTheEndTimes