Tono de Marca

Esoteric, artistic, sophisticated, mysterious, evocative, artisanal, personal, elegant, and confident.

Valores de Marca

• •Craftsmanship & Quality
• •Authenticity
• •Individuality & Self-Expression
• •Connection to Nature & Magic

Mejores Prácticas

• •Use an Evocative Lexicon: Maintain a word bank of terms related to nature, magic, darkness, and craftsmanship (e.g., shadow, silver, forged, ritual, artifact, whispered, ancient, moonlight, earthen). This ensures linguistic consistency.
• •Tell a Micro-Story: Frame every product description or post as a small piece of a larger narrative. What is the story of this piece? What feeling does it evoke? What power does it hold?
• •Emphasize the 'Handmade' Aspect: Always reinforce that the jewelry is crafted by an artist, not mass-produced. Use phrases like 'forged by hand,' 'from the artist's bench,' or 'a unique creation' to highlight its value.
• •Speak to the Customer's Identity: Write copy that affirms the customer's sense of self. Use 'you' and 'your' to connect the jewelry's power directly to them (e.g., 'Wear your power,' 'Tell your story').
• •Maintain Visual and Textual Harmony: Ensure the dark, elegant, and sophisticated tone of the copy is always matched by high-quality, atmospheric visuals. The words and images must work together to create a cohesive and immersive brand world.

Percepción Social

Niche, respected, high-quality, artistic, personal, trustworthy, and community-oriented, perceived as a specialized artist's collection.

Ejemplos de Copy

• •Silence holds its own secrets. Our new Obsidian Serpent Ring, forged in sterling silver, is a guardian of the quiet power within. Let it be the keeper of yours. Available now.
• •The veil thins, and from the shadows, the Autumnal Equinox collection emerges. Each piece is a ritual, capturing the fleeting magic of darkened days and golden light. Discover the artifacts meant for you.
• •Inspired by the skeletal beauty of winter branches against a grey sky. This necklace is handcrafted to rest upon your collarbone like a whispered incantation. A piece of the wild, tamed in silver.
• •Your adornments should tell your story. Ours speak of ancient forests, forgotten spells, and the beauty in darkness. Find the piece that resonates with your soul at Liber Duque Jewelry.
• •More than metal and stone, each creation begins with an intention. From the initial vision to the final polish, we pour our magic into crafting heirlooms for the modern witch. This is not just jewelry; it is a part of our spirit, offered to yours.