Brand Tone

Warm, Authentic, and Appreciative

Brand Values

• •Authenticity
• •Handcrafted Quality
• •Community Support
• •Customer Satisfaction
• •Appalachian Inspiration

Best Practices

• •Highlight Authenticity and Craftsmanship: Emphasize that products are handmade, unique, and created with care and skill.
• •Maintain a Warm and Appreciative Voice: Communicate with a tone that is respectful of the culture, appreciative of its beauty, and friendly towards customers.
• •Showcase the Creation Process: Share videos and stories about the artisans and the making of the products.
• •Use High-Quality Visuals: Feature professional, well-lit photos and videos that capture the beauty and detail of the items.
• •Engage with the Community: Actively participate in online discussions and events related to handmade goods and Appalachian culture.

Social Perception

A genuine source of Appalachian-inspired and handmade goods, providing unique and valuable items with a focus on beauty, craftsmanship, and culture, moving away from stereotypes and promoting authentic representation.

Copy Examples

• •We're proud to bring these unique visions to you.
• •Each piece is lovingly handcrafted, ensuring a one-of-a-kind creation you'll cherish for years to come.
• •Inspired by the natural beauty of Appalachia, our products bring a touch of tranquility to your home.
• •Supporting local artisans and preserving the traditions of handmade craftsmanship.
• •Discover the artistry and passion behind every item we create.