Brand Tone

Youthful, Trendy, Aspirational, Confident, Community-Focused, Engaging, Enthusiastic, and Upbeat.

Brand Values

• •Style & Fashion-Forwardness
• •Quality & Affordability
• •Confidence & Empowerment
• •Community & Connection
• •Customer-Centricity

Best Practices

• •Stay Youthful & Current: Use contemporary language, emojis where appropriate, and reference current trends (tastefully) to maintain a fresh, energetic voice.
• •Empower and Inspire: Frame messaging around how the products help customers express themselves and feel more confident. Use strong, positive action verbs.
• •Foster Community: Continue addressing your audience directly, use inclusive language ("we," "us," "our family"), and encourage interaction through questions and user-generated content.
• •Maintain Visual-Linguistic Cohesion: Ensure the copy style consistently matches the vibrant, stylish, and aspirational imagery used across all platforms.
• •Be Authentically Enthusiastic: Let genuine passion for the products and brand shine through in all communications. Avoid overly formal or generic corporate speak.

Social Perception

Trendy and Desirable, Engaging and Approachable, Growing and Evolving, Positive Sentiment.

Copy Examples

• •Stop scrolling, start seeing. ✨ Discover frames that don’t just fit your face, they fit your vibe. #TheVisionJunkie #EyewearGoals
• •Confidence called, it wants you to wear these. Level up your look with The Vision Junkie. Shop the new collection now!
• •Bold isn't just a look, it's a lifestyle. Our latest drop is here to help you own it. What will your vision be? #VisionJunkieStyle #BeUnforgettable
• •Join the VJ Family! 👀 Get exclusive access to new arrivals, secret sales, and a community that sees your style. Subscribe to our newsletter! #TheVisionJunkieFam
• •From sun-soaked adventures to blue light battles, we’ve got your eyes covered. Stylishly. 😉 Shop sunglasses & blue light blockers. #ProtectYourVision #JunkieApproved