Brand Tone

Aspirational, motivational, direct, confident, inclusive, casual, and contemporary.

Brand Values

• •Ambition and Drive
• •Community
• •Quality
• •Authenticity

Best Practices

• •Lead with the 'Why': Always connect the product back to the core values of ambition, drive, and vision. Frame your apparel not just as clothing, but as a tool or symbol for the customer's journey.
• •Use 'Visionary' Language: Incorporate words like 'vision,' 'dream,' 'hustle,' 'chase,' 'create,' and 'achieve' into your copy to reinforce the brand's motivational ethos.
• •Foster Community Through Inclusive Language: Use phrases like 'Join us,' 'Welcome to the club,' 'For the few,' and 'We are...' to make customers feel like they are part of an exclusive and like-minded group.
• •Keep it Direct and Confident: Use short, impactful sentences. Avoid passive language. The tone should be self-assured, reflecting the confidence the brand aims to inspire in its customers.
• •Balance Aspiration with Product Details: While the motivational message is key, ground it in tangible product benefits. Mention quality materials, specific fit details (like 'oversized' or 'true to size'), and unique design elements to build trust and justify the purchase.

Social Perception

Generally positive, with customers praising product quality, fit, and design. The motivational messaging resonates well, fostering a strong community. Some feedback exists regarding sizing being a little undersized.

Copy Examples

• •Engineered for the relentless. Our new heavyweight hoodie isn’t just for keeping warm—it’s a uniform for your ambition. Don't just chase your vision. Wear it.
• •Some see obstacles. We see the path. The vision is clear. Join the club. #VisionClubWorldwide #Streetwear #Motivation
• •Breathe easy, hustle hard. Our signature mesh shorts are built for movement and designed for the visionary. From the gym to the streets, your comfort is covered while you focus on the goal.
• •Your Next Favorite Tee is Here. Welcome to the VIZN.
• •It all starts with a vision. What’s yours? #ChaseYourDreams #VIZN