Brand Tone

Empowering & Proud, Activist & Bold, Community-Focused & Unifying, Authentic & Resilient, Inclusive

Brand Values

• •Black Empowerment and Cultural Pride
• •Social Justice and Activism
• •Community Support and Unity
• •Authenticity and Integrity
• •Cultural Celebration and Representation

Best Practices

• •Center Black Voices and Experiences: Ensure the language is authentic to the Black experience, celebrating its diversity and depth. Use narratives that resonate with pride, resilience, and joy.
• •Maintain an Empowering and Activist Stance: Consistently integrate messages of empowerment, social justice, and community action. The copy should inspire and mobilize.
• •Emphasize "For The Culture, By The Culture": Highlight the brand's Black ownership and its roots in the community. This reinforces authenticity and connection.
• •Showcase Quality and Values Beyond Product: While describing apparel, weave in the brand’s commitment to quality materials, US sourcing (where applicable), and its broader mission of community support and cultural representation.
• •Be Inclusive and Forward-Looking: While rooted in heritage, speak to a vibrant and evolving Black culture. Ensure messaging is inclusive of the diverse identities within the Black community, as suggested by their broader empowerment hashtags.

Social Perception

Customers and the public generally perceive Visibly Black as a positive and supportive brand that offers quality products aligned with important cultural and social statements. It is seen as a go-to source for Black Lives Matter and culturally affirmative apparel, with an authentic voice rooted in the Black community. The brand is recognized for its community orientation and its efforts to uplift and represent Black culture.

Copy Examples

• •Headline: OUR CULTURE. OUR VOICE. OUR POWER. Body: Visibly Black is more than apparel. It's a declaration. Crafted with pride in Detroit, for the culture, by the culture. Wear your story. #VisiblyBlack #BlackCulture #Empowerment #BlackOwned
• •Headline: STAND VISIBLE. STAND TALL. Body: From the streets to the statements we make, our clothing amplifies the movement. Quality gear for those who live their values out loud. #BLM #JusticeNow #VisiblyBlackStyle
• •Headline: WOVEN WITH HERITAGE. DESIGNED FOR TODAY. Body: Feel the connection. Our latest collection celebrates the richness of Black heritage with fresh designs that speak to who you are. Supporting Black communities, one thread at a time. #ForUsByUs #VisiblyBlackCommunity #CulturalPride
• •Headline: THE ART OF RESISTANCE. THE FABRIC OF CHANGE. Body: Every piece tells a story of strength, resilience, and an unshakeable pride in Black identity. Join Visibly Black in wearing the change you want to see. #ActivistApparel #BlackIsBeautiful #MadeInDetroit
• •Headline: BEYOND FASHION. IT'S A STATEMENT. Body: Visibly Black: Apparel that honors our roots and empowers our future. Proudly Black-owned, fiercely community-driven. Shop the collection and be part of the narrative. #VisiblyBlack #BlackEmpowerment #ShopBlack