Brand Tone

Helpful and Informative, Quality-Conscious, Modern and Clean, Inclusive and Ethical, Friendly and Approachable

Brand Values

• •Quality: Offering carefully selected, high-standard products.
• •Variety & Convenience: A wide array of goods catering to diverse daily needs, a one-stop-shop experience.
• •Ethical Considerations & Inclusivity: Commitment to Halal products suggests catering to specific dietary and lifestyle needs, and a focus on diversity.
• •Sustainability & Social Responsibility: Actively promoting efforts towards SDGs indicates a value for environmental and social well-being.
• •Enhancing Lifestyle: Aiming to bring 'a little richness' and 'shining everyday life' to its customers.
• •Customer-Centricity: Implied through the variety and efforts to meet specific needs like Halal options.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., friendly, professional, witty), core values, personality traits (e.g., innovative, trustworthy, eco-conscious), and vocabulary (words to use/avoid). This ensures everyone writing for the brand is aligned.
• •Know Your Audience Deeply: Understand their language, preferences, pain points, and aspirations. Tailor the tone to resonate with them authentically while staying true to the brand's core identity.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service interactions, the brand's voice should be recognizable and consistent.
• •Embody Brand Values in Messaging: Ensure the copy not only *says* what the brand values (e.g., sustainability, quality) but also *shows* it through product descriptions, stories, and calls to action.
• •Review and Refine Regularly: Periodically audit existing copy and new content to ensure it aligns with the established brand voice. Language evolves, and so can the nuances of a brand’s communication, but the core tone should remain steady.

Social Perception

The parent company, Visal Co., Ltd., positions itself as an expert in sustainability and international business development, suggesting a professional and forward-thinking image in those sectors. The commitment to Halal and SDGs is likely perceived positively by customers who value these aspects. The general perception for online malls often revolves around convenience, product variety, price, and delivery reliability.

Copy Examples

• •Headline: Discover Your Everyday Essentials, Ethically Sourced. Body: At Visal Mall, we bring you a curated selection of high-quality products that enrich your life, while respecting our planet and diverse communities. Shop with confidence. Call to Action: Explore Collections
• •Headline: Halal-Friendly Choices, Delivered to Your Door. Body: Finding quality Halal products is now simpler than ever. Explore our growing range of food, beauty, and lifestyle items, all selected with your values in mind. Call to Action: Shop Halal Now
• •Headline: Small Changes, Big Impact: Join Our SDG Journey. Body: We believe in a sustainable future. That's why Visal Mall is committed to the SDGs, offering products and supporting initiatives that make a difference. Call to Action: Learn About Our Commitments
• •Headline: Elevate Your Daily Rituals with Visal Mall. Body: From your morning coffee to your evening skincare, find those special items that bring a touch of quality and joy to every moment. Call to Action: Find Your 'Good Thing'
• •Headline: The Best of Japan, Thoughtfully Curated for You. Body: Experience the convenience of Visal Mall, where variety meets conscious shopping. Unique finds and daily necessities, all in one place. Call to Action: Start Shopping