Brand Tone

Professional, Established, Direct, Commercial, Reliable, Service-Oriented, and Authoritative

Brand Values

• •Authenticity
• •Customer Focus/Service
• •Range and Variety
• •Efficiency and Speed
• •Experience and Expertise
• •Partnership

Best Practices

• •Prioritize Clarity and Directness: Especially for a B2B audience, get straight to the point. Clearly state product benefits, new arrivals, and calls to action. Avoid overly casual or ambiguous language.
• •Emphasize Reliability and Trust: Consistently use phrases that reinforce experience (e.g., "established since 1985," "35 years of experience"), authenticity ("official distributor," "genuine products"), and dependable service ("fast delivery," "dedicated support").
• •Maintain a Professional Voice: While friendly, the overarching tone should remain professional, suitable for business-to-business communication. This includes using correct grammar, clear product descriptions, and a respectful manner.
• •Be Product-Focused but Value-Driven: Highlight new products and brands, but also explain the value to the retailer (e.g., "brands that will move quickly from your shelves," "diversify your inventory," "competitive pricing").
• •Ensure Consistency Across All Channels: The language used on the website (product descriptions, About Us), social media posts, and email communications should all reflect the same core tone of a reliable, professional, and established wholesale distributor.

Social Perception

Positive for B2B Customers, Trustworthy, Specialized Wholesaler, Less Public-Facing Brand

Copy Examples

• •Headline: Your Trusted Partner for Authentic Smoking Essentials. Stock the Best, Fast. Body: For over 35 years, VIR Wholesale has supplied businesses like yours with genuine, in-demand smoking products from leading brands. Get next-day UK delivery and expert support. Open your Specialist Wholesale Account today.
• •Social Media Post (Image: New vape product range): Text: 🔥 NEW ARRIVAL! 🔥 The latest [Vape Brand] flavours have just landed at VIR Wholesale. Authentic stock, competitive wholesale prices. Shop the full collection now – link in bio! #WholesaleVapes #[VapeBrand] #NewStock #UKWholesaler
• •Email Subject for Retailers: Stock Up on Best-Sellers: RAW, Rizla, Elf Bar & More – Direct from VIR Wholesale. Body Snippet: Ensure your shelves are always stocked with genuine, fast-moving smoking requisites. As official distributors, we guarantee authenticity and offer quick, reliable delivery across the UK. Explore our extensive catalogue and see why businesses trust VIR Wholesale.
• •Website Banner: Quality. Authenticity. Speed. The VIR Wholesale Promise to Your Business. Supporting Text: Access a vast range of smoking accessories, vapes, and CBD products from the industry's most trusted brands. Benefit from our decades of experience and dedicated B2B service.
• •About Us Snippet: More Than Just a Supplier, We're Your Growth Partner. Text: Since 1985, VIR Wholesale has been committed to providing retailers with authentic products, exceptional service, and the market insights needed to thrive. We value our strong brand relationships to ensure you always get the best.