Brand Tone

Elegant, Empowering, and Sensual

Brand Values

• •Quality and Craftsmanship
• •Female Empowerment
• •Sensuality and Comfort
• •Authenticity
• •Customer-Centricity

Best Practices

• •Use an "Empowering" Lexicon: Always choose words that uplift and inspire. Use terms like celebrate, highlight, empower, confidence, strength, radiance, unique, and art. Avoid language that suggests a woman needs to change or hide her body.
• •Balance Sensuality with Elegance: When describing products, focus on the feeling and the craftsmanship—the "delicate lace," the "soft touch of silk," the "silhouette that flatters." Avoid overly suggestive or explicit terms to maintain the brand's sophisticated, high-end appeal.
• •Reinforce the "Made in Colombia" Value: Mentioning the Colombian origin connects the brand to a reputation for quality textiles and craftsmanship. This should be a recurring theme in bios, product descriptions, and "About Us" content to build trust and justify a premium positioning.
• •Speak *to* the Customer, Not *at* Them: Use a direct and personal tone in social media and emails ('A piece that will make *you* feel unique,' 'Designed for *your* comfort'). Ask questions in social media captions to encourage engagement and make customers feel seen and heard.
• •Maintain Visual and Textual Cohesion: Ensure that the elegant and empowering tone of the copy is always matched by high-quality, professional, and tasteful imagery. The visual identity and the written word must tell the same story across all platforms.

Social Perception

The public perception of Virtuosa Íntima is highly positive, particularly among its customer base. The brand is perceived as a reliable source of beautiful, high-quality Colombian lingerie. Customers frequently praise the aesthetics of the designs and the durability of the products. The brand is seen as trustworthy and is associated with positive feelings of self-esteem and elegance. There is no evidence of significant negative sentiment or public criticism.

Copy Examples

• •Elegance is an attitude. Our new Amara bodysuit is the detail that transforms it. Designed with the finest Colombian lace and a silhouette that celebrates your form. Because feeling powerful begins with what you choose for yourself. Discover the collection. #VirtuosaIntima #LenceriaColombia #HechoEnColombia #EmpoderamientoFemenino #SensualidadYConfort
• •The Art of Being You. Discover lingerie that blends sublime comfort with sophisticated design. 100% Colombian Craftsmanship. Shop Now
• •For Your Most Unforgettable Day. Your love story deserves a special chapter. Our Bridal Collection is designed with delicate details and exquisite comfort for your wedding day and beyond. Feel radiant, feel virtuous. Explore the Bridal Collection
• •A Gift of Comfort, From Us to You. We believe comfort is the ultimate luxury. As a valued member of the Virtuosa family, we want to share our new line of everyday essentials—crafted with the same quality and sensuality you love. Rediscover your daily comfort.
• •Sofia Comfort Bra - Black. The Sofia bra is proof that you don't have to choose between support and sensuality. Made with ultra-soft, breathable fabric and finished with a touch of delicate lace, it's designed to provide all-day comfort while making you feel effortlessly elegant. A timeless piece that honors your beauty and your rhythm.