Brand Tone

sentimental, warm, and aspirational

Brand Values

• •Personalization and Meaningful Connections
• •Quality Craftsmanship
• •Customer Satisfaction
• •Aesthetic Appeal and Home Decor
• •Local Roots with Global Reach

Best Practices

• •Focus on Emotion and Storytelling: Always aim to connect with the customer on an emotional level. Use language that evokes feelings of nostalgia, love, joy, and connection. Tell stories about how the maps can represent significant life events.
• •Emphasize Personalization and Uniqueness: Highlight that each map is custom-made and tells a unique story. Use words like "your," "special," "unique," "customized," and "personalized" frequently.
• •Maintain a Warm and Approachable Voice: Write as if you're speaking to a friend. Use contractions and a friendly, inviting style. Ensure customer service interactions also reflect this warmth.
• •Highlight Quality and Craftsmanship: Subtly weave in details about the quality of materials and the care taken in creating each map, reinforcing the value and longevity of the product as a keepsake.
• •Use Aspirational Language: Inspire customers by showcasing how the maps can be a beautiful addition to their homes and a way to commemorate their life's important moments and future dreams.

Social Perception

VirtualMap is generally perceived positively by its customers. Many reviews describe the products as beautiful, high-quality, and perfect gifts for special occasions. Customers appreciate the sentimental value and the ability to personalize maps to represent significant places and memories. The brand is often associated with travel-inspired art and unique home decor.

Copy Examples

• •Headline: Capture Your Forever: The Night the Stars Aligned, Beautifully Mapped. Body: Remember that moment? The one where everything changed? Our custom star maps immortalize the night sky as it was on your most special date. A timeless gift, a cherished keepsake, a daily reminder of where your heart found its home. Design yours today and hold the stars in your hands.
• •Headline: Home is Where Your Story Begins. Map It. Body: From the street where you grew up to the city where you fell in love, every place tells a part of your unique story. Our custom city maps are more than just decor; they're a celebration of the journeys, memories, and dreams that shape you. Where will your map take you?
• •Headline: The Perfect Gift, Personalized from the Heart. Body: Looking for a gift that speaks volumes? Give the magic of a memory, beautifully mapped. Perfect for anniversaries, weddings, birthdays, or just because. Show them how much their special places (and moments) mean to you with a VirtualMap.
• •Headline: Your Adventures, Artfully Displayed. Body: Every traveler has a tale. Let our custom maps be the canvas for yours. Chart your past explorations or dream of future destinations with a piece that’s as unique as your journey. Bring the world into your home, one meaningful map at a time.
• •Headline: Celebrate Your Roots, Cherish Your Journey. Body: Whether it's the comforting coastline of New England or a bustling cityscape across the globe, your special places deserve to be celebrated. Our meticulously designed maps turn cherished locations into stunning art, keeping those precious memories alive in your home.