Brand Tone

Professional, Aspirational, and Educational.

Brand Values

• •Expertise and Artistry
• •Quality
• •Empowerment through Knowledge
• •Customer-Centricity

Best Practices

• •Always Lead with Professionalism: Use terms like "expert," "professional," "artistry," and "technique" to consistently reinforce the brand's core value of expertise.
• •Balance Aspirational and Accessible Language: While showcasing high-fashion and bridal looks, ensure the copy for products and e-books feels accessible and empowering for the everyday user who wants to achieve a professional look at home.
• •Focus on the Transformation, Not Just the Feature: Instead of saying "We sell 3D lashes," write "Elevate your look with the captivating depth of our 3D lashes." Connect the product to the desired emotional outcome—feeling beautiful, confident, or glamorous.
• •Maintain a Clean and Elegant Voice: The copy should mirror the website's aesthetic. Avoid overly casual slang or aggressive sales language. The tone should remain sophisticated, polished, and direct.
• •Integrate an Educational Element: Whenever possible, infuse the copy with tips or insights. This could be a short caption on why a certain lash style works for a specific eye shape or a post explaining the benefit of a particular makeup technique. This adds value beyond the sale and reinforces her authority.

Social Perception

The perception of Virginie Rabanales is that of a niche, high-end makeup artist and entrepreneur. The public sees a skilled professional who has successfully productized her expertise. The brand is perceived as trustworthy and authoritative within its domain. The lack of public customer reviews suggests that her clientele may be private or that interactions occur primarily through direct channels, maintaining an exclusive and controlled brand image.

Copy Examples

• •Master the art of the 'Soft Glam' look. In my new e-book, I reveal the professional techniques to create a radiant, sophisticated glow. Unlock your inner artist. Download now.
• •Your eyes, but with a touch of drama. Our 'Déesse' 3D lashes are designed to captivate. Lightweight, reusable, and expertly crafted for a seamless, professional finish.
• •On your most important day, trust a professional. With years of experience in bridal makeup, I create timeless, elegant looks that last from the first photo to the final dance. Book your bridal consultation today.
• •Behind every flawless look is a combination of technique and passion. Here’s a recent transformation for a magazine photoshoot. What look are you dreaming of creating?
• •The secret to perfect lashes? The perfect tool. Our custom lash applicator provides ultimate precision and control for a flawless, effortless application, every time.