Brand Tone

Empowering, Educational, and Approachable

Brand Values

• •Creativity & Self-Expression
• •Entrepreneurial Empowerment
• •Authenticity
• •Positivity and Well-being
• •Quality and Professionalism

Best Practices

• •Always start by acknowledging the audience's pain points or aspirations. Use "you" more than "I," but use "I" to share personal anecdotes that build trust and relatability.
• •Pair inspiring, big-picture ideas with small, concrete, actionable steps the user can take immediately. This makes big goals feel achievable.
• •Whether writing a short TikTok caption or a detailed blog post, the core tone empowering, educational, and approachable should remain the same. Avoid overly corporate or impersonal language.
• •Weave her personal journey and client success stories into the copy. Narratives are more memorable and emotionally resonant than simple statements. Her own story of "choosing" to be an artist is a powerful, recurring theme.
• •Every piece of copy should offer something to the reader a tip, a new perspective, a resource, or a moment of inspiration. This builds a loyal audience that trusts the brand, whether they are buying art or a business course.

Social Perception

Virginia Kraljevic is perceived as a multi-talented creator who is both a successful artist and a savvy business mentor. Her audience sees her as credible and inspiring due to her history of collaborations with well-known companies. Followers of her business coaching trust her advice because she has built her own successful brand. The feedback from art customers is consistently excellent, reinforcing her reputation for quality. Overall, she is viewed as a positive and influential figure in both the art and female entrepreneurship communities.

Copy Examples

• •Stop letting design overwhelm you. You have a brilliant business idea, and your visuals should reflect that without taking up all your time. I created these new templates so you can get back to what you do best. It's not about being a graphic designer; it's about having the right tools to let your genius shine. Ready to look as professional as you feel? Link in bio to see how.
• •Here's one small change you can make to your bio *today* to attract more clients. (Tip is shown). Don't just tell them what you do, tell them how you can change their life. It's about transformation, not just transaction. Follow for more simple tips that actually work.
• •Hi [Name], I remember sitting right where you are, staring at a blank page (or screen) and wondering, 'What's next?'. The feeling is temporary, but the decision to move past it is powerful. I became an artist and a business owner the moment I chose to be one. This week on the blog, I'm sharing 3 mindset shifts that helped me turn 'stuck' into my greatest motivation. Let's get you moving again.
• •You were meant for more than just chasing someone else's dream. Go build your own. Description: A little reminder for the brave entrepreneur. If you're building a business from your passion, you're in the right place. | Business Motivation | Girl Boss Quotes | Creative Entrepreneur Tips
• •Headline: Your Passion Can Be Your Paycheck. Body: They say you can't mix business with pleasure, but I built my entire career doing just that. From selling my art to major brands to teaching others how to create their own dream job online. If you have a skill or a passion, you have a business. My 'Creator Kickstart' guide shows you how. Download it for free and let's start building.