Brand Tone

Conscious and Ethical, Authentic and Transparent, Adventurous and Free-spirited, Down-to-earth and Friendly, Spiritual and Connected

Brand Values

• •Sustainability
• •Fairness and Ethical Production
• •Individuality and Self-Expression
• •Craftsmanship and Quality
• •Transparency and Making a Difference
• •Cultural Respect and Inspiration

Best Practices

• •Embrace Imperfection and Honesty: Continue to be transparent about the brand's journey, including challenges and areas for improvement. This builds trust and authenticity.
• •Storytelling is Key: Share the stories behind the products, the artisans, and the cultural inspirations. This connects with the audience on an emotional level and reinforces brand values.
• •Use "We" and Inclusive Language: Maintain the friendly, community-focused tone by using "we," "our family," and addressing customers as friends or fellow travelers on a conscious journey.
• •Incorporate the "Think About It" Philosophy: Subtly encourage reflection on conscious consumption, the origin of clothes, and the impact of choices, aligning with the brand's call to action.
• •Visually Align Copy: Ensure that the tone of the copy is consistently reflected in the visual elements used across all platforms (e.g., earthy tones, natural settings, authentic people). The imagery should support the adventurous, free-spirited, yet conscious and grounded voice.

Social Perception

Ethical and Trustworthy, Unique and Stylish, High Quality, A Brand with a Conscience, Authentic

Copy Examples

• •Headline: Wear Your Journey. Discover clothing that tells a story of fair craftsmanship and conscious living. Body: At virblatt, every stitch matters. We partner with family artisans in Thailand and Nepal to bring you unique, handcrafted pieces made from sustainable materials like hemp and organic cotton. It's more than fashion; it's a choice to support ethical practices and embrace your individual style. Think about it.
• •Social Media Post (Instagram - with an image of someone wearing virblatt in nature): Reconnect with what matters. 🌿 Our latest collection is inspired by the wild, crafted with respect for the planet and the hands that make our clothes. Ethically made, designed for your adventures. What does your virblatt piece say about you? #virblatt #SustainableFashion #EthicalClothing #AlternativeStyle #ThinkAboutIt
• •Product Description Snippet (for Harem Pants): Flow freely in our [Product Name] Harem Pants. Designed for comfort and conscious movement, these pants are handcrafted by our friends in Nepal from soft, breathable cotton. Featuring unique ethnic-inspired details, they’re a testament to traditional artistry and our commitment to fair fashion. Embrace the virblatt way – style that feels good, inside and out.
• •Email Newsletter Subject: More Than Just Clothes: A Greener Path with virblatt Email Body Snippet: We believe fashion can be a force for good. That’s why every virblatt purchase supports our afforestation projects and ensures fair livelihoods for our artisan partners. Join our family in making a difference, one unique piece at a time. Explore our new arrivals, crafted with love and respect for our world.
• •About Us Page Snippet: We're virblatt – a family with a purpose. We're not perfect, but we're on a journey to make fashion fairer and more sustainable, every single day. From the vibrant markets of Southeast Asia to the skilled hands of our artisan partners in Nepal and Thailand, we create alternative clothing that lets you wear your values. Join us, and let's think about it, together.