Brand Tone

Caring and Empathetic, Joyful and Celebratory, Reliable and Professional, Warm and Friendly

Brand Values

• •Quality and Freshness: Providing beautiful, long-lasting flowers.
• •Customer Satisfaction: Ensuring a positive experience from order to delivery.
• •Reliability and Punctuality: Delivering flowers on time for important occasions.
• •Emotional Connection: Understanding the significance of flowers in expressing feelings.
• •Beauty and Aesthetics: Offering well-arranged and visually appealing floral products.

Best Practices

• •Develop a Brand Voice Guide: Document your brand's personality, tone (e.g., warm, sophisticated, playful), and style. Include preferred vocabulary and phrases to avoid. This is crucial, especially if "Flowy" is the overarching brand.
• •Know Your Audience: Understand who you are talking to. Tailor your language and messaging to resonate with their needs, emotions, and occasions for buying flowers.
• •Focus on Benefits and Emotions: Don't just sell flowers; sell the joy, love, comfort, or celebration they represent. Use storytelling to connect with customers on an emotional level.
• •Maintain Consistency Across All Channels: Ensure your tone is the same on your website, social media, email marketing, and customer service interactions. This builds trust and brand recognition.
• •Train Your Team: Anyone writing or communicating on behalf of the brand should be familiar with the brand voice guide and trained to use it effectively.

Social Perception

Undetermined

Copy Examples

• •Website Banner/Social Media Ad: Bring beauty home. Fresh flowers delivered to your doorstep, perfect for every occasion. Order today from Otthon Virág and share the joy.
• •Anniversary Promotion: Celebrate your timeless love. Our exquisite anniversary bouquets are designed to say 'I love you' all over again. Fresh, beautiful, and delivered with care by Otthon Virág.
• •Product Description (for a specific bouquet): The 'Sunshine Kiss' Bouquet: A vibrant mix of fresh sunflowers and golden lilies, expertly arranged to brighten anyone's day. Hand-tied with love, delivered by Otthon Virág.
• •Customer Service Response (e.g., to an inquiry): Thank you for reaching out to Otthon Virág! We'd love to help you find the perfect flowers. Please let us know how we can assist you in making someone's day special.
• •Short Social Media Caption (with an image of flowers): A little bloom to brighten your room. ✨ What flowers make you smile? #OtthonVirag #FlowerDelivery #FreshBlooms #HomeDecor