Brand Tone

personal, friendly, and appreciative

Brand Values

• •Personalization and Customization
• •Customer Satisfaction
• •Family and Community
• •Entrepreneurial Spirit

Best Practices

• •Always Lead with "You" and "Your": Center the customer in the narrative. Frame product benefits around their desires, vision, and satisfaction rather than just listing features.
• •Incorporate the Founder's Story: Periodically remind your audience of the brand's origin. Sharing the "why" behind the business reinforces authenticity and the small, family-run feel.
• •Use Warm and Appreciative Language: Continue using phrases like "Thank you for your support," "Made with love," and "We can't wait to create for you." This maintains the friendly and grateful tone.
• •Highlight Collaboration: Emphasize that the customer is part of the creative process. Use words like "together," "partner," and "let's create" to make the experience feel like a shared effort.
• •Maintain a Consistent Visual and Textual Style on Social Media: Use a cohesive set of filters, fonts, and caption structures that reflect the brand's friendly and personal nature. Respond to comments and messages with the same warm tone used in posts.

Social Perception

The available customer feedback indicates a positive social perception. Testimonials highlight satisfaction with the products and service. The brand's narrative as a woman-owned small business likely resonates well with customers who prioritize supporting such enterprises. The direct and personal communication style fosters a sense of trust and connection.

Copy Examples

• •Your morning coffee, but make it *you*. ✨ We loved bringing this custom tumbler design to life! From your wildest ideas to the perfect finished product, we're here to create something special that's 100% you. What will we create together? #VIPeaseCustoms #CustomTumbler #PersonalizedGifts #MadeWithLove
• •More Than a Gift, It's a Memory. Create unique, personalized treasures for every occasion. Let's make your vision a reality.
• •From our family to yours! ❤️ As a local Pinellas Park business, we love creating custom gear for our neighbors. Whether it's for your little league team or a special birthday, we put our heart into every piece. Thank you for supporting small businesses! #ShopLocal #FloridaMade #CommunityLove
• •A special something, made just for you...
• •Wear your story, your way. This tee isn't just a piece of clothing; it's a statement. Made with soft, quality fabric and printed with care, it’s designed to be as unique as you are. Each shirt is made to order because we believe the best things in life are the ones made just for you.