Brand Tone

Authoritative/Expert, Passionate/Enthusiastic, Quality-Focused, Community-Oriented, Approachable/Inclusive

Brand Values

• •Quality & Performance
• •Expertise & Authenticity
• •Inclusivity
• •Community & Respect
• •Durability & Value

Best Practices

• •Champion the "By Fighters, For Fighters" Angle: Always weave in the expertise and authenticity derived from Jamie Moore's involvement. Use phrases like "Champion-designed," "Pro-tested," "Born in the ring."
• •Speak the Language of Boxing (Authentically): Use boxing terminology correctly and respectfully. Share insights, tips (if appropriate), and content that resonates with the dedication and discipline of the sport.
• •Balance Professionalism with Passion: While highlighting the professional-grade quality, also convey the love and respect for the sport of boxing and its community.
• •Focus on Protection and Performance: Continuously reiterate the "Vital Impact Protection" aspect and how the gear enhances a fighter's ability to train and perform safely and effectively.
• •Maintain Visual Consistency: Ensure that imagery and video content across all platforms reflect the quality, intensity, and spirit of boxing, aligning with the brand's values. Use high-quality shots of the products in action and with athletes.

Social Perception

Positive Association with Professionals, Generally Good Quality, UK-Based Specialist, Relatively Known within Boxing Circles, Potential for Mixed Perceptions on Specific Products

Copy Examples

• •Headline: "Engineered by Champions. Unleashed by You. Experience VIPBE."
• •Social Post: "From your first jab to championship rounds, our gear is built with the heart of a fighter. What are your training goals this week? #VIPBE #BoxingLife #TrainLikeAPro"
• •Product Description Snippet: "Don't just train, dominate. Our [Product Name] gloves, designed by Jamie Moore, offer unparalleled impact protection and a fit that feels like an extension of your own power. Quality you can feel, performance you can trust."
• •Email Subject Line: "Step Into the Ring with Confidence: Gear Designed by Boxers, For Boxers."
• •Website Banner: "Vital Impact Protection: Because Every Round Matters. Shop the range developed through 18 months of rigorous testing."